Hitit has traveled a significant journey during its 28 years of providing technology solutions to the airline and travel industries. What started out as one of the first bespoke airline loyalty management solutions has evolved into a rich portfolio covering almost the entire business lifecycle, from the best-in-class Passenger Service Systems (PSS) to travel merchandising, from operational planning to accounting and cargo solutions.
Originally, Hitit had already entered a period of remarkable growth before the pandemic, but it really came into its own when the industry’s need for both truly flexible systems and reliable partners rose to unprecedented levels. Airlines were faced with the seemingly conflicting goals of cutting their costs while also accelerating digital transformation, hence adapting their technology to the rapidly changing market conditions, regulatory obligations, and future needs of the post-pandemic era. Hitit, with its Crane family of modern, cost-effective, and smart solutions, answered the call and onboarded a record number of airlines throughout the whole pandemic period, serving 60 partners around the globe to date. As a one-stop shop for Software as a Service, Hitit‘s new generation airline IT solutions serve our community globally. Spread across six continents, not only have we increased our footprint, but our team experienced growth during the pandemic period.
In parallel to this historic partner acquisition, Hitit as a strategic move has been accelerating its own investments and growth plans. As a long-time proponent of leveraging the resources and strengths of its community to constantly push the envelope and provide additional and improved services to the whole industry, Hitit decided to take this same approach to the next level with an initial public offering (IPO). It held firm against a backdrop of global uncertainty and worrying geopolitical developments and started trading on the Borsa Istanbul Stock Exchange on March 3rd, 2022.
Hitit is pleased to disclose that the IPO has been a success, with the market demand exceeding the number of stocks on offer. Therefore, Hitit raised the full amount of the funding targeted from a mix of individual and institutional investors, both foreign and domestic. With these additional funds, Hitit has already started investing to further improve its innovative solutions and services, strengthening its cloud infrastructure, engaging in industry-wide projects and community outreach programs, as well as expanding into new markets and regions.
Supported by such forward-looking investments and its ever-increasing community of partner airlines, and with a renewed focus on both social and environmental sustainability, Hitit will continue to serve for the betterment of not just its global partner community but the whole air travel industry for many more years to come.
Nevra Onursal Karaagac
Chief Sales and Marketing Officer
