Amazon was founded in 1994 with the mission to be the Earth’s most customer-centric company. In 2000, Amazon launched Marketplace, enabling third-party small businesses and entrepreneurs to sell on Amazon’s websites right alongside products sold by Amazon. In 2005, Amazon launched Prime – which is now a physical-digital hybrid subscription service offering fast, free shipping and digital content. In 2006, Amazon Web Services launched, which provides on-demand cloud computing to developers and public and private organizations of all sizes. These are just a few of the services pioneered by Amazon. Today, Amazon serves four primary customer sets: shoppers, sellers, enterprises, and content creators. As of 2018, the company has over 500,000 employees guided by its four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. All Amazon employees—from hourly associates to the most senior executives—have access to the same generous health benefits and parental leave. In addition to empowering others through inventions like Kindle Direct Publishing, Amazon invests in communities around the world – supporting STEM education, working to end homelessness, and providing disaster relief support. Amazon is also a major investor in renewable energy and has pioneered programs that reduce waste and promote recycling.