Airline Retailing creates value in 5 ways and by clicking on the tabs below you will find concrete success stories from industry players.
Presentations will be published regularly via this website. Presentations that illustrate benefits to the 5 poins below are very welcome. Please contact us if you are interested to participate and we will contact you back.
Development of New Offers
The development of new offers will create additional value and opportunities through new and richer content being made available to the end consumers. In a modern retailing world, airlines are more agile and can create dynamic bundles of products that will better fit customer’s needs. See some concrete examples below:
|New Products and Services||
|New Corporate bundles||
Download their presentation (Nov 2019, BTN Webinar).
Enhanced Revenue Management
Enhanced revenue management strengthens customer analytics and retailing capabilities by implementing new revenue management solutions built on booking request context, leveraging deeper customer insights and demand drivers. This includes a new approach to total revenue management, optimization across all offer components and the introduction of dynamic pricing. See some concrete case studies below:
|Dynamic offers in Revenue Management
Optimized Distribution Mix
Modern retailing also enables content differentiation by channel and the establishment of new partnerships with a broader landscape of partners. This results in the emergence of new business and partnership models in the area of airline retailing to better serve the customer. See some concrete examples below:
|Optimized distribution channels||
|New business models||
Important Note: IATA is not involved in airlines’ commercial strategies and model definition, but we do follow closely all public information in these areas in order to better understand their impact on standard adoption.
|TMC focus on multi-sourcing||
Better Customer Targeting and Engagement
The journey to Airline Retailing is about moving to a world of Offers and Orders allowing airlines to sell products in new ways, directly to consumers. More specifically, retailing can create value and customer engagement, and stimulate new demand through new content and more relevant and tailored offers.
|Better customer experience||
Highlight: High traveler demand for the seamless user experience NDC enables
Highlight: Good UI interfaces are in place
Highlight: NDC End to End flows with real value chain collaboration and full servicing.
Highlight: Airline portfolio strategy and interoperability across carriers to enlarge multi-brand offer & new itineraries.
Optimized Payment and Fulfillment
|New fullfilment forms||