Safety Leadership in Practice
Examples from Safety Leadership Charter signatories
Africa World Airlines.jpg
  • Safety Awareness & Promotion
  • Safety Capacity
  • Reporting Culture
18 December 2025

Africa World Airlines – Empowering Staff to Report: The Impact of Role-Based Safety Training

Safety Leadership Charter, Guiding Principle 4: “Create the internal capacity to proactively manage safety and collectively achieve organizational safety goals.”

Safety Leadership Charter, Guiding Principle 5: “Create an atmosphere of trust, where employees are encouraged and confident to report safety-related information.”

Safety Leadership Charter, Guiding Principle 7: “Create an environment where all employees feel responsibility for safety.”

Background 

In a rapidly evolving operational environment, it became essential to align Africa World Airlines’ safety culture with modern standards and individual accountability.


The initiative was prompted by the need to:

  • Improve safety awareness,
  • Foster safety leadership at all levels, and
  • Tailor training to operational roles to reduce procedural deviations and risk.


In alignment with ICAO’s SMS framework, it also became necessary to ensure that all operational personnel understand their safety management responsibilities and are competent to perform their associated duties.

This initiative was developed in response to identified gaps in role-specific safety awareness, inconsistent safety behaviors, and the need to embed safety leadership principles at every level of the organization.

Brief description of the initiative 

Africa World Airlines launched a customized Safety Training program using its LMS platform. The training includes modules on Safety Leadership and Human Factors, tailored to each employee's operational role.

The initiative is interactive, data-driven, and aligned with SMS principles.

Over 200 staff and external service members across departments have successfully completed the training.

What positive changes did this initiative help bring?

The initiative has significantly enhanced safety awareness and reporting, creating a stronger safety culture.

Staff now demonstrate greater ownership of safety responsibilities.

This shift is evident in:

  • Increased voluntary reporting
  • Proactive hazard identification, and
  • Cross-functional collaboration.

Main challenges and lessons-learned

One of the key challenges was designing the training content that remained engaging and relevant across different roles.

Another challenge was overcoming initial resistance to online learning.

We learned that involving team leads in course design and embedding real-life scenarios made the training more impactful.

Africa World Airlines advice: begin with strong leadership endorsement and ensure training reflects operational realities.