Safety Leadership in Practice
Examples from Safety Leadership Charter signatories
DELTA-APR-2026.jpg
  • Championing Safety
  • Safety Awareness & Promotion
30 April 2026

Delta – “Intentional Safety Culture” Initiative

Safety Leadership Charter, Guiding Principle #2: “Foster safety awareness with employees, the leadership team, and the board.”

Safety Leadership Charter, Guiding Principle #3: “Guide the integration of safety into business strategies, processes, and performance measures.”

Background

Safety is at the heart of Delta Air Lines’ mission. The number one value at Delta is to put Safety first, always, - whether on the ramp, in the air, in the airport, in maintenance facilities, at a desk or in a conference room. Providing a safe and secure operation is the fundamental obligation to customers, colleagues and the communities Delta is privileged to serve.


Operating one of the world’s largest airline networks – with over 1,300 aircraft and 5,000 daily departures, supported by more than 100,000 employees – Delta recognizes that Safety Leadership is not just a policy – it is a culture that must be lived every day.

In 2017, Delta was among the first airlines to receive U.S. Federal Aviation Administration (FAA) validation for SMS, and it continues to enhance its approach as best practices evolve. 

Building on this commitment, in September 2023, Delta signed the International Air Transport Association (IATA) Safety Leadership Charter, which includes eight Safety Leadership guiding principles.

As one of the first signatories of the IATA Safety Leadership Charter, Delta has taken deliberate steps to strengthen safety behaviors across all levels of the organization, ensuring that every decision and action reflects its core value: Safety First, Always.

IATA Safety Talk by Delta CEO Ed Bastian

Brief description of the initiative

To bring the Charter’s guiding principles to life, Delta launched its Intentional Safety Culture Initiative – an effort to weave safety leadership behaviours into everyday operations.  This initiative drives meaningful change through a number of actions, with some of the key actions listed below:

  1. Addition of Safety Leadership as the 5th Element in Delta’s SMS
    Following the adoption of the IATA Safety Leadership Charter, in late 2023, Safety Leadership was formalized in Delta’s SMS Manual.

    This has turned into a core component of Delta’s SMS and calls on individuals from all levels in the organization to be a safety leader.
    From the ramp agent loading an aircraft to an executive leading the organization, everyone has a role to play in safety leadership. This Chapter is reviewed annually and is driven by a core working team consisting of representatives from all operating divisions, corporate safety and global communications.

    It is focused on behaviors and actions expected of leaders and all employees, to align with Delta’s core value of “Safety First, Always.”
  2. Evolving Leadership Commitment
    Delta’s longstanding commitment to strong safety governance is grounded in Delta’s Safety Policy and Safety Management System (SMS).

    As the SMS Accountable Executive, Delta’s Chief Executive Officer (CEO) retains ultimate responsibility for the SMS and Delta’s safety performance.   Delta’s SMS is a comprehensive approach to occupational and operational safety, focused on identifying hazards, assessing and mitigating risk, monitoring safety performance and promoting a positive safety culture.

    • The Safety & Security Committee of Delta’s Board of Directors meets five times per year and receives regular reports on its safety management and performance. Delta’s CEO and the Delta Leadership Committee are committed to providing the necessary resources to implement the SMS effectively.
    • Delta hosts internal safety roundtables led by senior divisional leaders on a quarterly basis to review the health of the SMS and effectiveness in each area of the company.
    • Each operating division has a safety assurance group that meets monthly to identify and manage safety risks.
    • Additionally, the heads of each division meet weekly to review and discuss the most recent safety-related activity and performance information.
    • Delta employees are submitting hundreds of voluntary safety reports daily that spark discussions and internal investigations led by safety professionals across the organization.

    Senior Leadership’s Annual Safety Commitment Letter

    On New Year’s Day, the Delta Leadership Council (DLC) releases the Delta Commitment to Safety and Security in an email to Delta employees worldwide. This letter reinforces Delta’s most important behavior “Put safety first, always.” There is also information about positive safety culture (acceptable and unacceptable behaviors) as well as the leadership teams’ commitment to improving safety at Delta.

  3. Enterprise and Divisional Communication Campaigns
    Delta’s Annual Safety & Environmental Summit in May for frontline employees and leaders, reinforces the message that every leader and frontline employee is empowered to put safety above all else and protect Delta’s just culture through these behaviors:
  • Value integrity.
  • Communicate clearly.
  • Be accountable.
  • Listen closely.
  • Care for our people and customers.

Delta’s annual Safety Day occurs each June where executives, operational leaders, and frontline employees come together to promote safe behaviors.

Annual Flight Safety Conference that brings together safety professionals in Flight Safety, Flight Operations and the Delta pilot union, ALPA. This conference brings in leaders from manufacturers, regulatory agencies, safety boards, and education institutions to talk about current risks and how the teams can work together to reduce the safety of flight risk.

Executive Station visits: Town hall-style listening and feedback session where senior leadership have candid conversations with frontline employees.

  • 23,000 employees engaged in 2024
  • 130 visits to 53 stations
  • 55 executive leaders participated

VELVET: Over the past 20 years, Delta has hosted a conference experience known as VELVET for our frontline employees. Billed as the ultimate employee engagement experience, VELVET allows frontline employees to meet and hear directly from senior leaders and share their feedback to help shape the company's future.

Employees learn about company strategy and key initiatives from our CEO and other senior executives at every VELVET. They attend breakout sessions to hear from their divisional leadership, participate in Q&A sessions with the CEO and other executives, and enjoy an evening of networking with their peers and Delta leaders. These sessions are open to all frontline employees and safety is always a key talking point throughout the two-day event.

  • 7,000 employees engaged in 2024
  • 15 sessions held
  • Overall satisfaction score of 4.8/5 from participants

These major, large-scale events are supported by key safety message that are available to all Delta people in digital employee channels as well as in high traffic locations like break rooms year-round.  Examples of key messages:

  • Identify and report hazards to your leader or via divisional ASAP.
  • Call a safety timeout if you need to. Leaders will always have your back when you slow down or stop the operation to stay safe
  • Recognize your colleagues for putting safety first.
  • We don’t compete on safety; instead, we share best practices and relevant data to help the entire industry become even safer.”

What positive changes did this initiative help bring?

  • The number of unique, single-source safety reports has increased each year. This has led to the identification of hazards that would not have been known to the organization. The identification of these hazards has improved risk identification and has enabled enhanced mitigations in policies, procedures, and training.
  • Employees across the organization continue to feel more comfortable calling a safety timeout This stops the operation until all the involved parties can make sure the task is done safely. This is a key tenant of Delta’s drive for lower injuries, damages, and safety of flight risk.

Communication of safety messages is consistent and embedded in divisional and enterprise communications and includes an emphasis on learning from past events.

Main challenges and lessons-learned

The main challenge is aligning a combined safety culture across diverse operational divisions, both from a cultural (geographic location) perspective and past practice.  This includes the understanding that SMS is not meant to be a separate bureaucratic process but instead imbedded in day-to-day activities.


At Delta, we have modified the term Just Culture to a Positive Safety Culture to more accurately reflect our commitment to a safety culture that rewards good behavior but does not condone reckless or intentional misconduct.  It is critical that the safety policy defines both acceptable and unacceptable behaviors. At Delta, our Positive Safety Culture states:

Delta is committed to the principles of a Positive Safety Culture, where employees and partners are empowered to report hazards and mistakes, leaders are accountable for responding in a fair manner, and we are all committed to continuous improvement.  We understand that people sometimes make mistakes while trying to do the right thing, but we cannot tolerate reckless behavior or conscious disregard for Delta’s policies and procedures or other regulations.  Employees engaging in unacceptable behavior involving any of the following are subject to disciplinary action, up to and including termination of employment:· Illegal activities

  • Violation of the Anti-Drug & Alcohol Policy
  • Intentional disregard for regulatory requirements and/or company policies and procedures
  • Reckless conduct
  • Intentional falsification

The biggest lesson learned is that visible leadership commitment and continuous communication is crucial for safety culture change. Culture change does not happen overnight, and it takes intentional changes across the entire organization.