Safety Leadership in Practice
Examples from Safety Leadership Charter signatories
EVA Airways - JUN2026.jpg
  • Safety Awareness & Promotion
  • Reporting Culture
4 June 2026

EVA Airways - Driving the Normalization of the “Live with Safety” Culture through a Top-Down Approach

Safety Leadership Charter, Guiding Principle #2: “Foster safety awareness with employees, the leadership team, and the board.”

Safety Leadership Charter, Guiding Principle #7: “Create an environment where all employees feel responsibility for safety.”

Background

At EVA Airways, senior management has consistently upheld safety as a paramount core value.  This commitment is demonstrated through tangible actions that support the airline’s Safety Management System (SMS) and cultivate a positive safety culture.


To advance this objective, EVA Airways completed a comprehensive upgrade of its Safety Gallery facilities, introducing an immersive, scenario-based training and observation platform.  

In addition, the airline launched the Safety Mileage e-magazine to share safety-related information, lessons learned, and safety activities with all employees.  Through continuous learning and knowledge-sharing, EVA Airways has strengthened organizational alignment on safety, ensured that safety principles are internalized and integrated into daily operations.

Brief description of the initiative

In 2025, EVA Airways launched the “Live with Safety” transformation program, reprioritizing its safety culture strategy, with a focus on safety as a core value for every employee - from top management to frontline personnel.  Through continuous safety activities and initiatives, employees across all departments are encouraged and motivated to actively engage in safety practices.


Leadership Commitment
EVA Airways developed a series of “Safety Promotion” videos featuring senior executives. By personally advocating their expectations and commitment to safety, leadership demonstrates a top-down accountability, reinforcing the collective value: "Safety is what EVA team choose and do” and emphasizing that safety is a shared organizational responsibility.

Furthermore, the airline’s SMS Action teams have selected six Safety Ambassadors from key operational areas: Flight Operations, Cabin Operations, Maintenance, Ground Handling, and Cargo.  These individuals, recognized for their exceptional commitment to safety, serve as role models for the entire organization and contribute to reinforcing safety culture across the airline.

Through the sharing of experience and leading by example, the ambassadors inspire proactive engagement and build stronger team cohesion.

By integrating Safety Ambassadors into corporate safety committees and promotional activities, and by leveraging instructional videos and practical operational insights, EVA Airways facilitates peer-to-peer learning, strengthens alignment, and enables consistent knowledge transfer across teams.

Safety Learning & Training
Since reopening on July 29, 2025, the Safety Gallery has offered immersive, scenario-based learning experiences using real case studies to significantly enhance learning outcomes.  By April 2026, the facility had hosted over 1,650 staff members and 300 external stakeholders, including high-level representatives from IATA, TSA, CAA, Boeing, Airbus, Flight Safety Foundation and other airline’s representatives.  By implementing scenario-based learning, EVA Airways has strengthened its team’s risk identification and emergency response capabilities.

A key training component includes a documentary reenactment of Flight BR115 (2012).  This film demonstrates how the flight crew combined robust systems knowledge with exceptional Crew Resource Management (CRM) to safely handle a control issue linked to iced Angle of Attack (AOA) sensors.  This serves as a primary example of the Safety II philosophy - focusing on resilient behaviours and positive outcomes in high-pressure situations.

The Safety Mileage - A Journey We Fly & Credit Together.   The Safety Mileage e-publication supports ongoing engagement by sharing safety philosophies and information, operational experiences, and frontline observations through various channels.   It aims to strengthen employee engagement and cross-departmental learning, while cultivating a positive, trust-based safety environment, built on mutual support.

To further encourage participation, and interaction, EVA Airways organizes an annual SMS Safety Action Team Training Video Competition, focusing on hazard identification, risk management, and human error reduction.  EVA Airways ultimate objective is to develop a deeply rooted safety culture mindset across its workforce, driving consistent daily practices and progressively cultivating a near-zero-error behaviours. The competition submissions are made available on internal e-learning platform, for self-directed learning.  In 2025 alone, the videos recorded a cumulative 7,547 views, demonstrating strong engagement and shared commitment to safety excellence.

Cultural Transformation
With strong executive backing, EVA Airways has expanded its long-standing “Safety Week” initiative – launched in 1996 – into a continuous, year-round “Live with Safety” program.  This evolution reflects a shift from short-term promotion towards sustained interactive engagement, embedding safety into everyday workflows and organizational culture DNA (in alignment with Safety Leadership Charter guiding principle 7).

What positive changes did this initiative help bring?

Under the guidance of senior leadership and active cross-departmental participation, EVA Airways has observed the following outcomes:

  • Operational Integration: Safety awareness is now seamlessly integrated into daily routines.
  • Smoother Communication: Barriers between departments have been reduced, enabling smoother experience-sharing
  • Knowledge Accessibility: Safety resources are more accessible and easier to apply in practical scenarios.
  • Role Clarity: Every employee has gained a deeper understanding of their specific responsibilities in maintaining organizational safety.

Main challenges and lessons-learned

EVA Airways’ experience demonstrates that a deep-rooted safety culture relies on visible leadership and organizational synergy.


Key takeaways:

  • Active Presence: Senior management must remain visible and actively engaged when it comes to safety.
  • Resilient Mechanisms: Continuous reinforcement of learning mechanisms is vital for professional competence.
  • Daily Integration: Safety must be a "way of life" rather than a periodic event.

Challenges Overcome:

  • Scenario Depth: Tailoring tours at the Safety Gallery to match the specific operational characteristics of different departments requires high facilitator expertise.
  • Generational Learning: Delivering safety information effectively across different generations requires a multi-channel approach – integrating digital journals, Podcasts, and interactive gamification to ensure the message is adopted by all employees.

EVA Airways’ experience highlights that cultivating a robust safety culture is a long-term process requiring sustained effort.  By translating top-down leadership commitment and mandate into bottom-up engagement and action, the airline continues to strengthen a stable, resilient and self-improving safety ecosystem.