Air Service Development is a complex and challenging process that requires careful preparation, research, and good communication. As you know, the key to success is building positive and mutually beneficial relationships with airlines.
Whether you're trying to attract new airlines, increase flight frequency, or expand the network of existing carriers, it all comes down to creating a strong business case. But how do you actually do that? How can you show off the potential and appeal of your airport? And what kind of data should you include?
To help you, IATA has interviewed Network & Schedule Experts working at airlines. These experts were interviewed to determine what airlines prioritize when considering airport alliances and what successful airports have in common. Drawing from this research, we have identified three essential factors that are vital for cultivating, maintaining, and nurturing successful airport-airline partnerships.
Expanding your air service network is not only a strategic goal but also a competitive advantage. By connecting with more regions and markets, you can leverage your airport’s unique strengths and opportunities, optimize your revenue streams from passengers and ancillaries, and create positive impacts for your community and economy.
IATA's Airport Route Development & Commercial Management training course will teach you how to design and implement a development strategy for two key revenue generators, routes, and commercial management. Through exercises, you will learn how to determine the right mix of aeronautical and non-aeronautical services being offered to satisfy the customers, airlines and bottom line of any airport. The Airport Route Development with Forecasting Simulation - Advanced course will teach you to understand the latest trends and strategies in route development and forecasting, learn how to develop markets and work effectively and creatively with third parties in destination marketing. And the Airport Marketing & Corporate Communications Strategies course will show you how to design effective marketing campaigns that attract new customers and boost your flight frequency. You will also learn how to tailor your marketing strategies to your catchment area and your target segments.