Did you know that in the past 5 years, 340 participants from 78 countries have taken this course with IATA?
Stay ahead of the competition by understanding and applying sound marketing principles. This course will provide you with an overview of the airline marketing principles so that you can comfortably create a marketing plan and execute it accordingly. We will cover the three main steps, analyzing, planning and execution as well as the main marketing tools used at each step, in order to develop a successful marketing plan.
Course Code: TALM-53
Please note: Once you have completed the exam you will no longer have access to the course material, and after the 12-month enrollment validity expires you will no longer have access to the course content, nor will you be able to take the exam.
If you would prefer to study this course with the help of a local trainer, enrol at an IATA Authorized Training Center near you.
Important: Please note that if you are purchasing courses for more than one person, a Training Account must be created for each individual. Registration and payment must be made through each individual Training Account. You may pay for multiple individuals by using one credit card or bank transfer in each individual’s users Account. If you pay by bank transfer, please attach a copy of the bank transfer issued by the sender’s bank to each individual order. If you are a company wishing to purchase courses for 10 or more employees, please Contact our Customer Service representatives for more information on how to register multiple users.
Upon completing this course you will have the skills to:
The key topics that are covered during this course include:
This course is recommended for:
An IATA Certificate of Completion is awarded to participants successfully passing the final exam.
Please read the information about Online Exams with Remote Supervision (OERS), and check the Course Edition List for Exams (pdf) when booking your exam.
This self-study diploma will provide new graduates looking to join the air transport industry or professionals looking to move into the industry, with a solid understanding of the industry. Learn about the history of aviation, its different components and interdependencies among: airlines, airports, civil aviation authorities and air navigation services that needs to work in harmony in order to ensure safety and efficiency. You will also discover proficient and effective ways of increasing sales and revenue with the right marketing strategy.