Did you know that in the past 5 years, 340 participants from 78 countries have taken this course with IATA?
Stay ahead of the competition by understanding and applying sound marketing principles. This course will provide you with an overview of the airline marketing principles so that you can comfortably create a marketing plan and execute it accordingly. We will cover the three main steps, analysing, planning and execution as well as the main marketing tools used at each step, in order to develop a successful marketing plan.
Course Code: TALM-53
Enrol at an Authorized Training Center to study these materials with the help of a local trainer, or alternatively you can choose to study these materials on your own.
Important: Please note that if you are purchasing courses for more than one person, you must create a User Account for each individual. Registration and payment must be done through each User Account. You cannot use one User Account to purchase courses for multiple individuals. However, you may pay for multiple individuals by one credit card or bank transfer through each individual’s User Account. If you pay by bank transfer, please attach a copy of the bank transfer issued by the sender’s bank to each individual’s order. If you are a company wishing to purchase courses for 10 or more employees, please Contact Us for more information on how to register multiple users.
Upon completing this course you will have the skills to:
This course is recommended for:
An IATA Certificate is awarded to participants successfully passing the final exam.
Please read the General Information on Partner-taught / Self-study exams, and check the Course Edition List for Exams when booking your exam.
This self-study diploma will provide new graduates looking to join the air transport industry or professionals looking to move into the industry, with a solid understanding of the industry. Learn about the history of aviation, its different components and interdependencies among: airlines, airports, civil aviation authorities and air navigation services that needs to work in harmony in order to ensure safety and efficiency. You will also discover proficient and effective ways of increasing sales and revenue with the right marketing strategy.