Did you know that in the past 5 years, 340 participants from 78 countries have taken this course with IATA?
Stay ahead of the competition by understanding and applying sound marketing principles. This course will provide you with an overview of the airline marketing principles so that you can comfortably create a marketing plan and execute it accordingly. We will cover the three main steps, analysing, planning and execution as well as the main marketing tools used at each step, in order to develop a successful marketing plan.
Course Code: TALM-53
Important: Please note that if you are purchasing courses for more than one person, you must create a User Account for each individual. Registration and payment must be done through each User Account. You cannot use one User Account to purchase courses for multiple individuals. However, you may pay for multiple individuals by one credit card or bank transfer through each individual’s User Account. If you pay by bank transfer, please attach a copy of the bank transfer issued by the sender’s bank to each individual’s order. If you are a company wishing to purchase courses for 10 or more employees, please Contact Us for more information on how to register multiple users.
Upon completing this course you will have the skills to:
This course is recommended for:
An IATA Certificate is awarded to participants successfully passing the final exam.
Please read the General Information on Partner-taught / Self-study exams, and check the Course Edition List for Exams when booking your exam.
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