Did you know that in the past 5 years, 15 participants from 3 countries have taken this course with IATA?
Industry and competitive analysis are part of strategy development in organizations. Managers need to use competition analysis tools to allocate resources and reach strategic goals such as increasing market share or improving profitability. This will help your company improve its position within the cargo industry. Learn about the factors that impact performance in the industry, how to make an effective decision through the interpretation of market research and analysis, and how to help your company improve its market share.
Course code: TCGG-28
To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.
Upon completion of this course you will be able to:
The key topics that are covered during this course include:
This course is recommended for:
An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.
This course enhanced my understanding of market dynamics crucial to my role., February 08, 2024
Maintaining key accounts and applying business intelligence are vital to my role, and this course helped me refine these skills., February 08, 2024