Cargo Business Intelligence (BI) and Competition Analysis

3-day (24 hours) classroom course

Strengthen your strategic decision‑making with IATA’s Cargo Business Intelligence (BI) and Competitors Analysis course. In an increasingly competitive air cargo environment, managers need a solid understanding of industry forces and competitor behavior to increase market share, enhance profitability, and support long‑term growth. This course provides the knowledge and tools required to analyze market trends, interpret business intelligence data, and evaluate performance across the air cargo value chain. Through real‑world BI applications and industry case studies, you will learn how to identify the key factors influencing performance, assess competitor strategies, and translate market research into effective strategic decisions. By understanding how to allocate resources more efficiently and recognize emerging opportunities, you will be better equipped to strengthen your company’s position and improve its competitiveness in the global cargo industry. Designed for professionals in cargo marketing, air cargo logistics, airline strategy, and freight forwarding, this course helps you harness data-driven insights to stay ahead in a rapidly evolving marketplace.

Course code: CGC038VEEN02

Course format

• This classroom course provides 3 days (24 hours) of instruction delivered by an official IATA Instructor
• Take this course at an IATA Training Center, Regional Training Partner, or on-demand as in-house training.
• Student performance will be based on an assessment.

Prerequisites

• Participants should have prior knowledge of air cargo business.
• Recommended level is Intermediate and Advanced.
• The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

• When you click the Register button, you will be directed to log in to your Training Account.
• Register early and save up to 25% at our Training Centers! Please read the Terms and Conditions for the early bird discount.

In-house training

To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.

Upon completion of this course, you will be able to:

• Describe the key business fundamentals related to strategic and competitive analyses
• Relate how the structure of industries impact company and industry-level performance
• Recognize and use practical skills in analyzing industries and companies within them
• Develop in-depth knowledge of segmentations and how to segment to subsets in air cargo
• Apply techniques for analysing both the internal operation of a company and the external environment in which it operates
• Experience structured ways to constantly track your competitive environment
• Discuss the role of market research

The key topics that are covered during this course include:

• Competitive advantages of analyses
• Market segmentation in air cargo
• Business intelligence tools in air cargo and aviation in general
• Methods for preparation of segmentation and segment to subsets
• Strategic short, medium and long-term focus on competitive analyses
• Turning competitive know-how into profit for the company
• Compliance rules and regulations, and legal aspects

Activities

• Business simulation game
• Case study and group presentation

This course is recommended for:

• Cargo executives, management, high-potential and future leaders
• Functional managers recently transitioned or will soon transition into a business leadership position

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.