Cargo Business Intelligence (BI) and Competition Analysis (classroom)

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CLASSROOM

Did you know that in the past 5 years, 16 participants from 4 countries have taken this course with IATA?

About the course

3-day (24 hours) classroom course

IATA Cargo Business Intelligence (BI) and Competition Analysis aviation training course

Industry and competitive analysis are part of strategy development in organizations. Managers need to use competition analysis tools to allocate resources and reach strategic goals such as increasing market share or improving profitability. This will help your company improve its position within the cargo industry. Learn about the factors that impact performance in the industry, how to make an effective decision through the interpretation of market research and analysis, and how to help your company improve its market share.

Download the Outline

Course code: TCGG-28

Course format

Prerequisites

  • Participants should have prior knowledge of air cargo business.
  • Recommended level is Intermediate and Advanced.
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

In-house training

To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.

Next class

Cargo Business Intelligence (BI) and Competition Analysis (classroom)

Virtual Session EMEA (IATA)
14 - 16 January, 2025
Register before Dec 24, 2024 to take advantage of the USD100 Early Bird discount. The price below includes this discount.
Please register by 23 Dec
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 232604
English
USD 1,790
USD 2,330
Regular
USD 2,600

Cargo Business Intelligence (BI) and Competition Analysis (classroom)

China, Beijing (IATA)
17 - 19 June, 2025
Register before Dec 17, 2024 to take advantage of the 25% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 26 May
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 235553
English
USD 1,418
USD 1,823
Regular
USD 2,025

Please note that prices DO NOT include the 6% Chinese VAT. The VAT must be paid additionally if applicable to your registration.

Find out more about our IATA Training Center in Beijing, including details about the Training Center, a map to help you find it, and a schedule of all the upcoming courses being held in Beijing.

What you will learn

Upon completion of this course you will be able to:

  • Describe the key business fundamentals related to strategic and competitive analyses
  • Relate how the structure of industries impact company and industry-level performance
  • Recognize and use practical skills in analyzing industries and companies within them
  • Develop in-depth knowledge of segmentations and how to segment to subsets in air cargo
  • Apply techniques for analysing both the internal operation of a company and the external environment in which it operates
  • Experience structured ways to constantly track your competitive environment
  • Discuss the role of market research

Course content

The key topics that are covered during this course include:

  • Competitive advantages of analyses
  • Market segmentation in air cargo
  • Business intelligence tools in air cargo and aviation in general
  • Methods for preparation of segmentation and segment to subsets
  • Strategic short, medium and long-term focus in competitive analyses
  • Turning competitive know-how into profit for the company
  • Compliance rules and regulations, and legal aspects

Activities

  • Business simulation game
  • Case study and group presentation

Who should attend

This course is recommended for:

  • Cargo executives, management, high-potential and future leaders
  • Functional managers recently transitioned or will soon transition into a business leadership position

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

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