Cargo Business Intelligence (BI) and Competition Analysis (Classroom, 3 days)

About

Industry and competitive analysis are part of strategy development in organizations. Managers need to use competition analysis tools to allocate resources, reach strategic goals such as increasing market share or improving profitability. This will help your company improve its position within the cargo industry. Learn about the factors that impact performance in the industry, how to make effective decision through the interpretation of market research and analysis, and how to help your company improve its market share.

This course is available at IATA Training Centers and Regional Training Partner locations, and on-demand as in-house training.

Course code: TCGG-28

Course format

• This classroom course provides 3 days (24 hours) of instruction delivered by an official IATA Instructor
• Student performance will be based on an assessment

Prerequisites

• Participants should have prior knowledge of air cargo business
• Recommended level is Intermediate and Advanced
• The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

• To attend a class scheduled at one of our training centers: Register early and save up to 20%! Please read the Terms for the early bird discount. The discount will be calculated at the time of payment.
• To arrange in-house training for your company: Complete the in-house training request form or contact the salesperson in your region.

What you will learn

Upon completion of this course you will be able to:

• Describe the key business fundamentals related to strategic and competitive analyses
• Relate how the structure of industries impact company and industry-level performance
• Recognize and use practical skills in analyzing industries and companies within them
• Develop in-depth knowledge of segmentations and how to segment to subsets in air cargo
• Apply techniques for analysing both the internal operation of a company and the external environment in which it operates
• Experience structured ways to constantly track your competitive environment
• Discuss the role of market research

Course content

• Competitive advantages of analyses
• Market segmentation in air cargo
• Business intelligence tools in air cargo and aviation in general
• Methods for preparation of segmentation and segment to subsets
• Strategic short, medium and long-term focus in competitive analyses
• Turning competitive know-how into profit for the company
• Compliance rules and regulations, and legal aspects

Activities

• Business simulation game
• Case study and group presentation

Who should attend

This course is recommended for:

• Cargo executives, management, high-potential and future leaders
• Functional managers recently transitioned or will soon transition into a business leadership position

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.