Did you know that in the past 5 years, 16 participants from 4 countries have taken this course with IATA?
3-day (24 hours) classroom course
Industry and competitive analysis are part of strategy development in organizations. Managers need to use competition analysis tools to allocate resources and reach strategic goals such as increasing market share or improving profitability. This will help your company improve its position within the cargo industry. Learn about the factors that impact performance in the industry, how to make an effective decision through the interpretation of market research and analysis, and how to help your company improve its market share.
Course code: TCGG-28
Course format
Prerequisites
- Participants should have prior knowledge of air cargo business.
- Recommended level is Intermediate and Advanced.
- The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.
How to register
In-house training
To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.
Upon completion of this course you will be able to:
- Describe the key business fundamentals related to strategic and competitive analyses
- Relate how the structure of industries impact company and industry-level performance
- Recognize and use practical skills in analyzing industries and companies within them
- Develop in-depth knowledge of segmentations and how to segment to subsets in air cargo
- Apply techniques for analysing both the internal operation of a company and the external environment in which it operates
- Experience structured ways to constantly track your competitive environment
- Discuss the role of market research
The key topics that are covered during this course include:
- Competitive advantages of analyses
- Market segmentation in air cargo
- Business intelligence tools in air cargo and aviation in general
- Methods for preparation of segmentation and segment to subsets
- Strategic short, medium and long-term focus in competitive analyses
- Turning competitive know-how into profit for the company
- Compliance rules and regulations, and legal aspects
Activities
- Business simulation game
- Case study and group presentation
This course is recommended for:
- Cargo executives, management, high-potential and future leaders
- Functional managers recently transitioned or will soon transition into a business leadership position
An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.