Air Cargo Competitor Analysis and Market Research

0.5-day (4 hours) classroom course

Industry and competitive analysis are part of strategy development in organizations. Managers need to use competition analysis tools to allocate resources, reach strategic goals such as increasing market share or improving profitability. This will help your company improve its position within the cargo industry. Learn about the factors that impact performance in the industry, how to make effective decisions through the interpretation of market research and analysis, and how to help your company improve its market share.



Course Code: CGC051VEEN02

Course format

• This classroom course provides 0.5-day (4 hours) of instruction delivered by an official IATA Instructor.
• Take this course at an IATA Training Center, Regional Training Partner, or on-demand as in-house training.
• Student performance will be based on an assessment.

Prerequisites

• Participants should have prior knowledge of Air Cargo Business.
• Recommended level is intermediate.
• The recommended level of language proficiency is ICAO Operational Level 4 or the equivalent for courses held in languages other than English.

How to register

• When you click the Register button, you will be directed to log in to your Training Account.
• Register early and save up to 25% at our Training Centers! Please read the Terms and Conditions for the early bird discount.

In-house training

To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.

 

Upon completing this course, you will be able to:

• Relate the key business fundamentals related to strategic and competitive analysis
• Discuss how the structure of industries impact company and industry-level performance
• Recognize and use practical skills in analyzing industries and companies within them
• Develop in-depth knowledge of segmentations and how to segment to subsets in air cargo
• Apply techniques for analysing both the internal operation of a company and the external environment in which it operates
• Experience structured ways to constantly track your competitive environment

The key topics that are covered during this course include:

• Competitive advantages of analyses
• Market segmentation in air cargo
• Business intelligence tools in air cargo and aviation in general
• Methods for preparation of segmentation and segment to subsets
• Strategic short, medium, and long-term focus in competitive analyses
• Turning competitive know-how into profit for the company
• Compliance rules and regulations, and legal aspects

Activities

• 60 minutes of real-time exercise
• Multiple Q&A sessions
• Self-study material
• Examination

This course is recommended for:

• Cargo executives, management, high-potential and future leaders
• Functional managers recently transitioned or will soon transition into a business leadership position

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on an assessment. A special distinction is awarded to participants obtaining a grade of 90% or higher.