Become a Low Cost Carrier (LCC) specialist with comprehensive knowledge to establish or manage a successful and sustainable LCC. In this course, you will learn how to evaluate markets and assess their readiness and capacity for the entry of a new LCC, how to manage route seasonality, pricing, distribution models and regional specificities. Over 3 days you will turn analytical skills and strategic thinking into management action, while learning about the genetic code of a successful Low Cost Carrier. You will dive deep into market scenarios, management theory and airline business models that form the basis of a typical Low Cost Carrier start-up and examine why LCC are not always successful and how failures happened.
Course code: TALG-26
This classroom course provides 3 days (24 hours) of instruction delivered by an official IATA Instructor.
Interpret the key passenger airline business models
Recognise key market parameters
Describe the strategic approach behind a LCC
Explore how an LCC is successfully set up
Evaluate the limitations LLCs are facing
Discuss recent developments of the business model
The key topics that are covered during this course include:
Traffic and profitability, including regional perspectives and developments
What makes an LCC successful: cost base comparison, ancillary, operations, customer, and marketing.
The future of LCCs – what are their priorities?
Compare and contrast the LCC models in mature aviation markets vs. emerging market economies
Who should attend
This course is recommended for:
Civil Aviation Authorities
Government and Policy-makers
An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.