Low Cost Carrier (LCC) Business Models (Classroom, 3 days)

About

Become a Low Cost Carrier (LCC) specialist with comprehensive knowledge to establish or manage a successful and sustainable LCC. In this course you will learn how to evaluate markets and assess their readiness and capacity for the entry of a new LCC, how to manage route seasonality, pricing, distribution models and regional specificities.

Over 3 days you will turn analytical skills and strategic thinking into management action, while learning about the genetic code of a successful Low Cost Carrier. You will dive deep into market scenarios, management theory and airline business models that form the basis of a typical Low Cost Carrier start-up and examine why LCC are not always successful and how failures happened.

This course is available at IATA Training Centers and Regional Training Partner locations, and on-demand as in-house training.

Course code: TALG-26

Course format

• This classroom course provides 3 days (24 hours) of instruction delivered by an official IATA Instructor.
• Student performance will be based on an assessment

Prerequisites

• There are no prerequisites for this course
• Recommended level is Intermediate and Advanced
• The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

• To attend a class scheduled at one of our training centers: Register early and save up to 20%! Please read the Terms for the early bird discount. The discount will be calculated at the time of payment.
• To arrange in-house training for your company: Complete the in-house training request form or contact the salesperson in your region.

What you will learn

Upon completing this course you will be able to:

• Interpret the key passenger airline business models
• Recognise key market parameters
• Describe the strategic approach behind a LCC
• Explore how an LCC is successfully set up
• Evaluate the limitations LLCs are facing
• Discuss recent developments of the business model

Course content

• LCC economics
• Traffic and profitability, including regional perspectives and developments
• What makes an LCC successful: cost base comparison, ancillary, operations, customer, and marketing.
• The future of LCCs – what are their priorities?

Activities

• Case studies
• Compare and contrast the LCC models in mature aviation markets vs. emerging market economies

Who should attend

This course is recommended for:

• Airline managers
• Airport managers
• Civil Aviation Authorities
• Government and Policy-makers

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.