Airline Management of Low-Cost Carriers: How to make this model successful (classroom)

CLASSROOM

About the course

3-day (24 hours) classroom course

Become a Low Cost Carrier (LCC) specialist with comprehensive knowledge to establish or manage a successful and sustainable LCC. In this course, you will learn how to evaluate markets and assess their readiness and capacity for the entry of a new LCC, how to manage route seasonality, pricing, distribution models and regional specificities. Over 3 days you will turn analytical skills and strategic thinking into management action, while learning about the genetic code of a successful Low Cost Carrier. You will dive deep into market scenarios, management theory and airline business models that form the basis of a typical Low Cost Carrier start-up and examine why LCC are not always successful and how failures happened.

Course code: TALG-26

Course format

• This classroom course provides 3 days (24 hours) of instruction delivered by an official IATA Instructor.
• Take this course at an IATA Training Center, Regional Training Partner, or on-demand as in-house training.
• Student performance will be based on an assessment.

Prerequisites

• Recommended level is Intermediate.
• The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

• When you click the Register button, you will be directed to log in to your Training Account.
• Register early and save up to 25% at our Training Centers! Please read the Terms and Conditions for the early bird discount.

In-house training

What you will learn

Upon completing this course you will be able to:

• Interpret the key passenger airline business models
• Recognise key market parameters
• Describe the strategic approach behind a LCC
• Explore how an LCC is successfully set up
• Evaluate the limitations LLCs are facing
• Discuss recent developments of the business model

Course content

The key topics that are covered during this course include:

• LCC economics
• Traffic and profitability, including regional perspectives and developments
• What makes an LCC successful: cost base comparison, ancillary, operations, customer, and marketing.
• The future of LCCs – what are their priorities?

Activities

• Case studies
• Compare and contrast the LCC models in mature aviation markets vs. emerging market economies

Who should attend

This course is recommended for:

• Airline managers
• Airport managers
• Civil Aviation Authorities
• Government and Policy-makers

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.