Revenue Management for Practitioners with simulation

3-day (24 hours) classroom course

Gain a competitive advantage with this advanced course on airline revenue management (RM) concepts, and validate your learning using our sophisticated airline management revenue simulator. Learn how to maximize your revenue by achieving a balance between demand, reservation scheduling and variable pricing, and strengthen your analytical skills for critical tasks and situations. In this 3-day course you will evaluate the different revenue management systems currently available, analyze inventory control, pricing issues and recent trends. Our unique RM simulator will enable you to experience hands-on management of your own airline in a competitive environment using the full range of tactics and features of a complex revenue management system. Learn how to defend your market share and optimize revenues, react to specific simulated effects such as denied-boarding and no-shows, and adapt your strategy when competitors enter the market.

Course code: ALS003VEEN02

Course format

• This classroom course provides 3 days (24 hours) of instruction delivered by an official IATA Instructor.
• Take this course at an IATA Training Center, Regional Training Partner, or on-demand as in-house training.
• Student performance will be based on an assessment.

Prerequisites

• You should have a minimum of 2 years of experience in revenue management or similar.
• Recommended level is Intermediate and Advanced.
• The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

• When you click the Register button, you will be directed to log in to your Training Account.
• Register early and save up to 25% at our Training Centers! Please read the Terms and Conditions for the early bird discount.

In-house training

To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.

After completing this course, you will be able to:

• Review your revenue management processes
• Review your pricing approach
• Apply specific RM steering methodologies
• Analyse and use your Revenue Management System more effectively
• Handle demand influences (seasonality and events)
• Explain and handle the characteristics of connecting traffic
• Choose the right systems
• Appraise competitor behavior and develop counter strategies
• Counter spiral-down effects: self-fulfilling prophecy

The key topics that are covered during this course include:

• ricing approaches / dynamic pricing
• Fare integrity through booking class assignment
• Determination of the right business rules
• Flight categorization
• RM systems (leg-based / O&D-based): forecast and optimization
• Handling market changes: calibrate and influence RM systems
• Overbooking and denied boarding
• Cancelations and decrementing
• Spiral-down effect in RM systems
• Connecting traffic principles (Bid pricing vs. bucket control)
• How to react to competitor behavior

Activities

• Simulation exercises

To request a demonstration of the Revenue Management Simulator please send your email address, phone number, company name and job title to: training.airline@iata.org

Related courses

• Revenue Management and Pricing with simulation

This course is recommended for airline and non-airline staff and specialists in:

• Revenue management and pricing
• Network planning, scheduling

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.