Selling Leisure and Corporate Travel (classroom)

You can also take this course online in a LIVE virtual classroom setting:

About the course

5-day (40 hours) classroom course

Are you looking to revive travel business post pandemic? Are you exploring ways to reach new customer segments during the industry restart? Do you want to sharpen your selling and marketing skills to increase your customer base? Yes? Then, this course is for you. It will enable you to critically evaluate your business strategy for selling travel and tour packages, bring efficiency to manage your sales pipeline and develop consulting skills to build long-term client relationships.

This course is available at IATA Training Centers and Regional Training Partner locations, and on-demand as in-house training.

Download the Outline

Course Code: TTTG-41

Course format

  • This classroom course provides 5 days (40 hours) of instruction delivered by an official IATA Instructor.
  • Student performance will be based on an assessment.


  • Recommended level is Entry-level and Intermediate.
  • The recommended level of language proficiency is ICAO Operational Level 4 or the equivalent for courses held in languages other than English.

How to register

To arrange in-house training for your company: Complete the in-house training request form or contact the salesperson in your region.

There are no scheduled classes at the moment

What you will learn

Upon completion of this course you will be able to:

  • Manage product development and event planning
  • Develop marketing and promotion strategies
  • Evaluate your business development strategies
  • Build long-term supplier relationships
  • Be effective in negotiations with hotels, airlines and customers

Who should attend

This course is recommended for:

  • Travel agency staff
  • Sales staff in travel industry
  • Airline sales and marketing staff
  • Travel consultants
  • Managers in the travel industry

Certificate awarded

An IATA Certificate is awarded upon successful completion of the course and an assessment.

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