About the course

5-day (40 hours) classroom course

Are you looking to revive travel business post-pandemic? Are you exploring ways to reach new customer segments during the industry restart? Do you want to sharpen your selling and marketing skills to increase your customer base? Yes? Then, this course is for you. It will enable you to critically evaluate your business strategy for selling travel and tour packages, bring efficiency to manage your sales pipeline and develop consulting skills to build long-term client relationships.

Course Code: TTTG-41

Course format

• This classroom course provides 5 days (40 hours) of instruction delivered by an official IATA Instructor.
• Take this course at an IATA Training Center, Regional Training Partner, or on-demand as in-house training.
• Student performance will be based on an assessment.

Prerequisites

• Recommended level is Entry-level and Intermediate.
• The recommended level of language proficiency is ICAO Operational Level 4 or the equivalent for courses held in languages other than English.

How to register

• When you click the Register button, you will be directed to log in to your Training Account.
• Register early and save up to 25% at our Training Centers! Please read the Terms and Conditions for the early bird discount.

In-house training

To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.

What you will learn

Upon completion of this course you will be able to:

• Manage product development and event planning
• Develop marketing and promotion strategies
• Evaluate your business development strategies
• Build long-term supplier relationships
• Be effective in negotiations with hotels, airlines and customers

Course content

The key topics that are covered during this course include:

• Manage product development and event planning
• Develop marketing and promotion strategies
• Evaluate your business development strategies
• Build long-term supplier relationships
• Be effective in negotiations with hotels, airlines and customers

Activities

• Case studies
• Group activities
• Quiz

Who should attend

This course is recommended for:

• Travel agency staff
• Sales staff in travel industry
• Airline sales and marketing staff
• Travel consultants
• Managers in the travel industry

Certificate awarded

An IATA Certificate is awarded upon successful completion of the course and an assessment.