Global Passenger Survey
In the effort to provide a seamless and personalized passenger journey to air travelers, the travel industry must continuously adapt to market changes and new technology. In this context, IATA has carried out the Global Passenger Survey (GPS) since 2012, which has been designed to provide objective and in-depth insights into the preferences and behaviors of air travelers all around the world.
How do you book your flights? What kind of communication do you want to receive from your airline when travelling? What is important to you when transferring through an airport?
The 2019 Global Passenger Survey was launched on April 18. Tell us what you want and we will support the industry to shape the air travel according to your needs.
Take the survey.
Discover the latest findings on behaviors and preferences of passengers linked to their travel journey and experiences; from preparing their luggage for the journey, moving through the airport or using Wi-Fi on board. Learn how IATA works with the industry to address the changing needs of travelers through various initiatives including: Baggage, Fast Travel, One ID, and Personalization.
In 2018, more than 10,400 respondents across 153 countries shared their travel preferences with us. Get a sneak peak of what passengers truly want by viewing our 2018 Highlights and explore more by purchasing the 2018 Global Passenger Survey Report and 2018 Global Passenger Survey Combo.
The PDF Report outlines the results on global level. You will find there also chosen
more detailed characteristics eg. business vs economy class traveler or trend
The Combo will
provide you with a more detailed overview of the passenger preferences,
based on their socio-demographic profile (gender, age, annual income, region) and
behavioral pattern (frequency of travelling, business/leisure purpose of
travel, domestic/international flights, short-/long-haul flights,
first/business/premium economy/economy class taken, other).