As a Destination Marketing Organization (DMO), are your marketing strategies based on the right sources of data? Are you facing the challenge to balance tourist arrivals with the protection of your destination and ensuring a great visitor experience. Destination management is increasingly crucial in the world of travel and tourism as DMOs compete to create competitive advantages to differentiate from others and provide a sound story to why we think you should visit. While doing so, DMOs need to balance maximizing tourism arrivals and spending with protecting from over-tourism to ensure long-term sustainability of the destination, as well as managing issues with seasonality. At IATA, we understand these challenges and have designed this course with industry experts to help DMOs build an effective strategy for promoting destinations. As a DMO professional, you will learn through hands-on exercises and case studies how to prioritize your spending on the most effective segments. You will also determine how to use technology and other tools to make informed decisions to maximize your return on investments.
Course Code: TTTP-11
To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.
Find out more about our IATA Training Center in Madrid, including details about the Training Center, a map to help you find it, and a schedule of all the upcoming courses being held in Madrid.
Upon completing this course you will be able to:
The key topics that are covered during this course include:
This course is recommended for:
An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on an assessment. A special distinction is awarded to participants obtaining a grade of 90% or higher.