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23 April 2023

Modern Airline Retailing - A Business Case

Since the establishment of the IATA Modern Airline Retailing program, a Retailing Consortium of advanced airline adopters (American Airlines, Air France-KLM, British Airways, Emirates, Finnair, Iberia, LATAM, Lufthansa Group, Oman Air, Qatar Airways, Singapore Airlines, Turkish Airlines and Xiamen Airlines) has committed subject matter experts to help develop workstreams with the objective to accelerate the industry transition to a state of 100% Offers and Orders.

The Business Case is the first of the five modules the Consortium is working on. The document focuses on the next phase of the industry journey to Modern Airline Retailing, that entails a significant transformation of the IT infrastructure and underlying processes, in order to enable airlines to fully retail their products without constraints.

Explore the findings and chart your course of action ahead!


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