The third annual edition of the IATA Offers and Orders Forum took place in Geneva from May 21-22, 2024, bringing together some 130 participants.
Aligned with the industry vision for a world of Offers and Orders, the Forum provides a platform for airlines and their IT providers with notable advancements on the journey to Offers and Orders, to align in their transition and explore viable pathways forward, away from legacy artifacts, systems, and processes.
A lot was covered over span of two days. Highlights include:
- Transformation is happening: the sentiment among participants was notably optimistic, with a growing momentum amongst participating airlines towards the implementation of legacy-free Offers and Orders. The majority of surveyed participants positioned their readiness at a Business Case and RFI/RFP stage.
- The momentum of airline transition is robust and accelerating: two years from now, three airline groups expect to be processing their first orders, thus setting a benchmark for the industry.
- There is a strong commitment from the IT providers: participating IT providers displayed strong commitment to supporting airlines through this transition. Airline participants expressed a positive level of confidence in the investments being made by IT providers and their readiness and capability to deliver the solutions to meet the evolving needs of the value chain in the new context of retailing with Offers and Orders.
- The collaboration between airlines and IT partners grows as the transition accelerates: there is a consensus that a collaborative effort between airlines and their partners is crucial for the success of this transformation. A strong emphasis was placed on delivering modular applications that can seamlessly integrate with airline systems, providing the flexibility needed to move away from legacy constraints and enhancing competition.
If you wish to gain more granular insights into the technology providers' readiness and the airline IT transition pathways to Offers and Orders, download the Airline Retailing Consortium's study IT Provider Readiness and Airline Transition Pathways.
