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  • Cargo
11 July 2024

Leveraging CargoIS for market analysis and competitive insights

Whether you are in the airline, airport, manufacturing, or freight forwarding businesses, air cargo is an competitive environment. Success depends on being able to move quickly and translate data into actionable insights.

When you have accurate, reliable, and up-to-date data on air cargo traffic, you can better identify emerging trends, anticipate market shifts, and adapt your strategy to make the right moves.

IATA’s CargoIS is the industry's premier market intelligence tool, trusted by industry-leading organizations to help unlock competitive insights for success.

Uncovering market dynamics

CargoIS provides unparalleled access to comprehensive market data. Data is sourced from more than 21 million air waybills through IATA’s Cargo Accounts Settlement System (CASS) and CargoIS Direct Data (CDD), to ensure accuracy and completeness. Combining and validating data from these two sources provides comprehensive coverage of more than US $32 billion in air freight changes annually. And, because it is data from actual transactions, you can trust it.

This data and the insight it produces empower you to:

  • Make better decisions: With a clear view of the market landscape, businesses can make informed decisions about pricing strategies, network planning, and service offerings to optimize profitability and customer satisfaction.
  • Stay ahead of trends: Market analysis allows businesses to anticipate upcoming trends and adapt their strategies proactively. This agility ensures they are not caught off guard by sudden shifts in market dynamics.
  • Gain a competitive advantage: Understanding your competitors' strengths and weaknesses is crucial for differentiation. CargoIS provides insights that empower businesses to identify gaps in competitor strategies.

With CargoIS, you get the data you need to gain visibility into trade lane dynamics, demand fluctuations, capacity constraints and competitor activity.

Benchmarking against competitors

CargoIS goes beyond just providing market data. It gives you a way to benchmark your operations against competitors across trade lanes. You get insights into market positioning and opportunities for cost savings or growth.

By analyzing performance metrics, you can identify strengths and weaknesses. For example, freight forwarders might identify areas where they are seeing lower yields than the marketplace as a whole. Airport managers can see airlines and routes into competing airports to monitor shifts in air freight. Airlines can see how competing airlines contribute to total market yield to help you ensure you are selling at the right price.

Identifying growth opportunities

A powerful use case for CargoIS is identifying untapped market segments and emerging opportunities to create growth. Data can help you capitalize on:

  • Growth opportunities: Discovering new or growing market segments to tailor offerings.
  • Targeted strategies: Formulating targeted outreach and pricing models to attract new customers/clients and expand market share.
  • Changing behavior: Getting earlier indications of market shifts or changing air cargo customer behavior.

Strengthening market position

Air Cargo transports more than US $6 trillion worth of goods, accounting for about 35% of total world trade value. It’s big business and a strong market position is crucial for success.

A market opportunity analysis using CargoIS data can provide deep insights into your competitors' strategies, strengths, and weaknesses, helping you to:

  • Develop your unique selling proposition (USP) and differentiate your strategies from your competitors.
  • Capitalize on gaps in the marketplaces you serve
  • Enhance your competitive advantage

CargoIS provides the critical data you need to develop a comprehensive understanding of the air cargo landscape to position your organization and strengthen your competitive advantage.

Get unparalleled market data and insights with CargoIS

CargoIS provides access to unparalleled market data and insights that unlock growth opportunities and create competitive strength. By leveraging industry-leading air cargo market intelligence with CargoIS, you can transform data into a strategic roadmap for success.

Download our guide, CargoIS Data Unleashed: The Data Behind US $32 Billion Worth of Air Freight Charges, to walk through case studies and see example charts that detail the type of information available and how it can create a competitive advantage.

Download our guide:

CargoIS Data Unleashed - The Data Behind US $32 Billion Worth of Air Freight Charges  

 

Uncover hidden insights and get the facts to build your business case. Make better and Faster decisions. Improve operations, save money, and grow revenue. Schedule a demo today and see how CargoIS can help unlock your potential.

The International Air Transport Association (IATA) is the trade association for the world’s airlines, representing some 320 airlines or 83% of total air traffic. We support many areas of aviation activity and help formulate industry policy on critical aviation issues.

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