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  • Market Insights & Statistics
13 September 2024

On-demand Webinar: Mastering Data-Driven Strategies for Travel and Tourism

Are you ready to take your travel and tourism business to the next level? In this 30-minute master class, "Mastering Data-Driven Strategies for Travel and Tourism," you'll discover how to harness the power of travel intelligence to uncover hidden opportunities, debunk common myths, and adapt to the evolving needs of today’s travelers. 

From exploring trends like the rise of "bleisure" travel to optimizing services for luxury-seeking passengers, this session is packed with actionable insights that will help you make informed decisions, grow your business, and stay ahead of the competition.

What you'll learn

 

  • Myth vs. reality: Separate fact from fiction with data-backed insights into booking trends, including the surprising stability of post-pandemic travel. 
  • Spot the shifts: Identify emerging trends in travel preferences, such as longer stays and increased demand for luxury experiences. 
  • Data-driven decisions: Learn practical strategies for using data to set dynamic prices, tailor services, and enhance customer satisfaction. 
  • Real-world lessons: Dive into case studies that demonstrate the powerful impact of data-driven decision-making in the travel industry.  

Whether you're a hotel, DMO, car rental company, or any other player in the travel and tourism sector, this session provides a roadmap to unlocking growth in a rapidly changing market.

Watch the on-demand webinar

 

You might also be interested in

 

IATA offers tools and resources to help DMOs, hotels, and car rental companies thrive. Here’s how we can support your growth:

  • Global Agency Pro (GAP): Gain agency-level insights on ticket sales, travel flows, and passenger preferences to refine your strategy and connect with new partners.
  • Global Data Products (GDP): Access databases, APIs, and directories to streamline travel agency targeting and data integration.
  • MarketIS: Unlock detailed global passenger traffic data to make informed, strategic decisions.
  • IATA Training: Enhance your skills with globally recognized qualifications and advance in the travel industry.
  • Advertise with IATA: Connect with millions of travelers and travel agencies through targeted advertising opportunities. 

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