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15 November 2023

Unlocking Canada's tourism resurgence: The Destination Canada success story

Amid the global challenges posed by the COVID-19 pandemic and widespread travel restrictions, Destination Canada, a renowned Destination Marketing Organization (DMO), embarked on a journey to revive Canada's tourism sector. Central to their efforts was the need for precise and timely data.

In this article, we offer a glimpse into Destination Canada's remarkable journey. Michel Dubreuil, Manager of Market and Consumer Intelligence at Destination Canada, sheds light on how they harnessed IATA's Global Agency Pro (GAP) to monitor international traveler flows, analyse source markets, and develop impactful marketing strategies.

With the help of GAP, Destination Canada was able to increase and sustain a significant lift in tourism from Japan. Read Destination Canada's story. 


GAP gives us access to rich, timely data… and allows us to frame that data through market intelligence, so we have a complete picture. That makes GAP a very powerful tool.

- Destination Canada

Want to learn more about Global Agency Pro?


Global Agency Pro (GAP) is not just a tool; it's a game-changer for the travel industry. It's a comprehensive business intelligence solution based on the world's most extensive repository of travel agency ticketing data. GAP provides critical insights into traveler flows, booking trends, and market dynamics, enabling organizations like Destination Canada to make data-driven decisions. This powerful tool empowers DMOs, tourism boards, and industry professionals to understand their source markets, monitor travel trends, and develop effective strategies for a thriving tourism sector.

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