Amid the global challenges posed by the COVID-19 pandemic and widespread travel restrictions, Destination Canada, a renowned Destination Marketing Organization (DMO), embarked on a journey to revive Canada's tourism sector. Central to their efforts was the need for precise and timely data.
In this article, we offer a glimpse into Destination Canada's remarkable journey. Michel Dubreuil, Manager of Market and Consumer Intelligence at Destination Canada, sheds light on how they harnessed IATA's Global Agency Pro (GAP) to monitor international traveler flows, analyse source markets, and develop impactful marketing strategies.
GAP gives us access to rich, timely data… and allows us to frame that data through market intelligence, so we have a complete picture. That makes GAP a very powerful tool.
- Destination Canada
Global Agency Pro (GAP) is not just a tool; it's a game-changer for the travel industry. It's a comprehensive business intelligence solution based on the world's most extensive repository of travel agency ticketing data. GAP provides critical insights into traveler flows, booking trends, and market dynamics, enabling organizations like Destination Canada to make data-driven decisions. This powerful tool empowers DMOs, tourism boards, and industry professionals to understand their source markets, monitor travel trends, and develop effective strategies for a thriving tourism sector.
