Connecting destinations and travel suppliers with verified agent professionals, trusted data, and global visibility
Whether you're a tourism board, a hotel group, or another travel supplier, growth depends on understanding where demand is coming from, how travelers are booking, and which partnerships drive results.
IATA helps destinations and travel suppliers strengthen their position through reliable data, greater visibility, and access to trusted trade connections. This gives you the clarity to make confident decisions and grow where it matters most.
Tools to grow your reach and improve your strategy
Identify agencies that drive destination growth
Leverage Global Agency Pro (GAP) to identify the agencies sending travelers to your destination, spot new partnership opportunities, and analyze travel flows with agency-level insights to refine your market strategy.
Showcase your brand to travel professionals
Use the IATA ID Card program to connect with 100,000+ verified travel professionals, promote your products and offers, and give them first-hand experience to help them sell with confidence.
Strengthen and streamline your distribution process
Access the IATA Agency Database to verify travel agencies and maintain accurate accreditation data. Rely on trusted information to optimize your distribution strategy and build stronger industry partnerships.
Understand traveler traffic and market trends
IATA Data Solutions helps you track air travel demand and market trends, understand traveler behavior, and shape strategies that drive your destination’s growth.
Advertise with IATA
Use IATA Advertising to reach millions of travelers and connect with travel agents through targeted options that grow your brand’s visibility.
Get expert support tailored to your goals
IATA Consulting helps you refine your strategy, engage the right partners, and identify new opportunities to grow your travel or tourism business.
Plan, partner, and grow with confidence
IATA - A shared commitment to travel and tourism
For many travelers, their next journey starts with booking a flight. As the trade association for the world’s airlines, IATA works behind the scenes to support the systems, data, and partnerships that make travel possible. With over 300 airline members, we help connect the broader travel and tourism industry through trusted insights, global standards, and collaboration. Whether you're attracting visitors, expanding your reach, or shaping the future of your destination, we believe in working together to make travel more seamless, sustainable, and connected.
A legacy of setting standards across travel
Many of the systems that power global travel today have their roots in air transport and in IATA.
For decades, IATA has helped define the way the industry operates, from travel agency accreditation and transaction processing to airport and location codes. Standards first developed for aviation, such as data formats, booking identifiers, and reporting frameworks, are now used across the wider travel and tourism ecosystem.
These shared foundations give destinations and suppliers a common language to collaborate, plan with confidence, and deliver better experiences for travelers worldwide.
How can comprehensive travel and tourism data transform your business?
Our in-depth guide, Decoding Success, will show you how.