IATA Learning & Development Podcast
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25 September 2025

E4 | What Makes Aviation a Magnet for Talent?

How airlines can re-ignite interest in aviation careers

 

Aviation is one of the most dynamic, global, and technologically advanced industries – but is it still seen that way by the talent we’re trying to attract?

In this episode of the Learning and Development in Aviation podcast, our guests explore how the industry's image has shifted and what airlines can do to reposition aviation as an exciting, meaningful career path especially for younger generations. From employer branding to learning opportunities, this conversation is packed with actionable ideas to help you stand out in a competitive talent market.


Watch the episode: What makes aviation a magnet for talent?

Featuring Jane Hoskisson (IATA) and Enda Corneille (Former Country Manager, Emirates & IATA Instructor)


What you'll learn from this episode: 

 

  • Six practical strategies to make aviation roles more attractive
  • What matters most to today's workforce – and how to respond
  • The key role of learning and development in talent attraction
  • Why investing in growth opportunities is essential to standing out
  • How to connect your training strategy to your employer brand

How IATA Training can help

 

Workforce performance starts with clarity, and continues with consistent, targeted training. IATA’s in-house training solutions can help you assess your team’s needs and deliver training programs that directly support your business goals. Whether you’re managing frontline staff or leadership teams, we can tailor training to your unique context.

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