Airline Business Models and Competitive Strategies: virtual simulation program - University of St Gallen (LIVE virtual classroom)


Sharpen your management skills and apply newly acquired knowledge in a real market-based simulation game vying for market share and profitability against fellow professionals from the industry! You will run your own virtual airline using IATA’s pioneering simulation program where you can choose your fleet, network, schedule, pricing and product marketing. Adapted to various market scenarios, it gives you the opportunity to test strategic ideas in a risk-free test environment. Performance reports will show you the impact of your strategic business choices and provide input for your next strategic decisions in the game. The course provides short lectures with more time spent on devising and testing business strategies. Your objective is simple, be the most profitable airline!

This course is part of the IATA - University of St. Gallen Diploma of Advanced Studies (DAS) in Global Aviation Management.

Download the Outline

Course Code: TALM-62-VC

Course format

  • The live sessions of this virtual classroom course are delivered by an official IATA Instructor.
  • The course will take you approximately xx40 hours to complete and be held over 6 days.
  • There will be 2 live interactive virtual classroom sessions per day, each session will be 90 minutes.
  • The live sessions will require your participation, with multiple Q&A sessions and additional time spent on self-study material including projects, research, additional reading and videos
  • Student performance will be based on an assessment.

Technical requirements

Please verify your hardware, software and network to support your upcoming course with IATA Training.


How to register

To arrange in-house training for your company: Complete the in-house training request form or contact the salesperson in your region.

Virtual venues

We schedule our virtual classroom courses through one of 3 virtual venues, each in a different time zone for your convenience. For more information, please visit our page on virtual classroom timing or contact our Customer Portal.

Please check the exact schedule of each class below (View more details) and click ‘Register’.

Next class

Airline Business Models and Competitive Strategies: virtual simulation program - University of St Gallen (LIVE virtual classroom)

Switzerland, Geneva (USG-IATA)
30 May - 6 June, 2022
Please register by 09 May
All prices are before tax. Class no: 149742 English
Dev. Nations
USD 2,000
USD 2,000
USD 2,000

Geneva Training Center information

For more information, please contact:
Dr. René Puls
Program Manager Global Air Transport Management
Center for Aviation Competence (University of St. Gallen)
Dufourstrasse 40a
CH-9000 St. Gallen
Phone: +41 71 224 73 46

What you will learn

Upon completing this course you will be able to:

  • Differentiate airline business models and features
  • Translate historical demand into an airline business type with unique network design and product offer
  • Recognize what drives airline cost and revenue and adjust your price settings to maximize profitability
  • Use operational/commercial inputs to design network strategy and convert strategy to tactics
  • Improve problem solving and critical thinking by identifying and capturing market opportunities
  • Select aircraft type and financing methods that best fit your network strategy and market environment
  • Assess the impact of your strategic decisions and fine-tune your strategy and tactics continuously

Course content

The key topics that are covered during this course include:

  • Business models
  • Product development
  • Network analysis and planning
  • Pricing and revenue management
  • Aircraft evaluation financing and acquisition
  • Aircraft selection and scheduling

Who should attend

This course is recommended for:

  • Airline middle and senior management
  • Airline pricing and revenue managers
  • Airline network development managers

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on an assessment. A special distinction is awarded to participants obtaining a grade of 90% or higher.

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