Airport Route Development and Commercial Management

5-day (40 hours) classroom course

The airport business model is undergoing a massive transformation as airports around the world are becoming privatized, self-financed entities. Today’s airports are expected to finance US$350B of infrastructure development, while keeping airport charges in check and keeping commercial activities profitable. This course will teach you how to design and implement a development strategy for two key revenue generators, routes, and commercial management. Through exercises, you will learn how to determine the right mix of aeronautical and non-aeronautical services being offered to satisfy the customers, airlines and bottom line of any airport.

Course Code: APC014VEEN02

Course format

• This classroom course provides 5 days (40 hours) of instruction delivered by an official IATA Instructor.
• Take this course at an IATA Training Center, Regional Training Partner, or on-demand as in-house training.
• Student performance will be based on an assessment.

Prerequisites

• Participants should have a good knowledge of airport business and operations.
• Recommended level is Intermediate and Advanced.
• The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

• When you click the Register button, you will be directed to log in to your Training Account.
• Register early and save up to 25% at our Training Centers! Please read the Terms and Conditions for the early bird discount.

In-house training

To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.

On completion of this course, you will be able to:

• Determine your airport’s position in the competitive airport landscape
• Design and implement an effective route development strategy
• Formulate a comprehensive commercial strategy to boost non-aeronautical revenue
• Find synergies between your aeronautical and non-aeronautical profit sources
• Evaluate new and alternative revenue streams

The key topics that are covered during this course include:

• Airport business environment and economics
• Business and commercial marketing strategy
• Differentiation in route development
• Redefining the commercial consumer strategy
• Selecting the optimal commercial product mix
• Property management and other non-aeronautical revenue streams
• Marketing intelligent investments
• Commercial management structure

This course is recommended for:

• Airport managers and consultants
• Airport operations managers and consultants
• Airlines affected by airport privatization

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.