Examine cargo demand and create marketing solutions for your target market; strategize creative and cost-effective marketing.
This course is available at IATA Training Centers and Regional Training Partner locations, and on-demand as in-house training.
Course code: TCGM-02
Upon completing this course you will have the skills to:
This course is recommended for:
An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.
This program comprises cargo training through IATA courses and management skills through Harvard ManageMentor (HMM) modules. Today’s managers and business leaders need to be equipped with the skills and behaviors required to achieve key commercial objectives. This advanced program will provide you with an in-depth exploration of the fundamentals of cargo airline business strategy, methodology and business development tools. The combination of IATA courses and HMM modules are designed to balance theory and practical application, and to equip you with critical competencies in cargo airline business management.
Understand the complex and changing issues required to maximize all aspects of the cargo business.
Achieve commercial objectives and stay competitive. Learn to gain market share, increase product awareness, and sustain growth.