Cargo Marketing and Advertising (Classroom, 4 days)

About the course

Examine cargo demand and create marketing solutions for your target market; strategize creative and cost-effective marketing.

This course is available at IATA Training Centers and Regional Training Partner locations, and on-demand as in-house training.

Course code: TCGM-02

Course format

• This classroom course provides 4 days (32 hours) of instruction delivered by an official IATA Instructor.
• Student performance will be based on an assessment

Prerequisites

• Participants should have basic knowledge of the air cargo industry or completion of IATA's Air Cargo Management course
• Recommended level is Intermediate and Advanced
• The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

• When you click the Register button, you will be directed to login to your Training Account . Please have your login details ready.
• Register early and save up to 20% at our Training Centers! Please read the Terms and Conditions for the early bird discount.

To arrange in-house training for your company: Complete the in-house training request form or contact the salesperson in your region.

Next class

Cargo Marketing and Advertising (Classroom, 4 days)

United States, Miami (IATA, ACCET Accredited)

3 - 6 May, 2022

Register before 31 Jan, 2022 to take advantage of the 20% Early Bird discount*. The price below includes this discount. *Terms apply

Please register by 12 Apr

All prices are before tax and include applicable discounts.
Class no: 148540 English

Dev. Nations

USD 1,736

Member

USD 2,232

Regular

USD 2,480

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The IATA Training Center in Miami is ACCET Accredited

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A regional course discount (up to 10% discount) is available for classroom courses at IATA Training Centers in the Americas (excluding Canada).

• To be eligible, all the following conditions must be met: Payment must be made by credit card; You must be resident in Latin America or the Caribbean Islands (pdf); If billing a company, the company must be based in the Americas (excluding US and Canada).
• Exclusions: Any course on the LatAmTraining Promotion exclusion list (pdf).

To claim the discount, enter 'LatAmTraining' in the promotional code field during your registration. The discount will be deducted automatically from the course price. This discount will be applied in addition to any qualifying early bird promotion.

Miami Training Center Information

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What you will learn

Upon completing this course you will have the skills to:

• Recognize the sources of demand for air cargo
• Determine your customers’ needs and position air cargo solutions to meet those needs
• Effectively segment your target markets
• Exceed your customers' expectations with product innovation, product quality, and efficient distribution
• Develop creative and cost-effective marketing strategies

Course content

• Conducting marketing audits of your own organization, the competition and your customers
• Trade patterns & the macroeconomic environment, modal split, the air cargo value chain
• Efficient market segmentation and SWOT analysis
• Understanding brand value
• Advantages and disadvantages of different distribution channels – understanding the role of intermediaries

Who should attend

This course is recommended for:

• Cargo marketing analysts and managers
• Sales managers
• Cargo network analysts and managers
• Revenue Management analysts and managers

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.