Cargo Marketing and Advertising (Classroom, 4 days)


Examine cargo demand and create marketing solutions for your target market; strategize creative and cost-effective marketing.

This course is available at IATA Training Centers and Regional Training Partner locations, and on-demand as in-house training.

Course code: TCGM-02

Course format

  • This classroom course provides 4 days (32 hours) of instruction delivered by an official IATA Instructor.
  • Student performance will be based on an assessment


  • Participants should have basic knowledge of the air cargo industry or completion of IATA's Air Cargo Management course
  • Recommended level is Intermediate and Advanced
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

Next class

Cargo Marketing and Advertising (Classroom, 4 days)

United Kingdom, London (IATA)
4 - 7 October, 2021
Register before 04 Jul, 2021 to take advantage of the 20% Early Bird discount. The price below includes this discount.
Please register by 13 Sep
All prices are before tax. Class no: 132449 English
Dev. Nations
USD 1,736
USD 2,232
USD 2,480

What you will learn

Upon completing this course you will have the skills to:

  • Recognize the sources of demand for air cargo
  • Determine your customers’ needs and position air cargo solutions to meet those needs
  • Effectively segment your target markets
  • Exceed your customers' expectations with product innovation, product quality, and efficient distribution
  • Develop creative and cost-effective marketing strategies

Course content

  • Conducting marketing audits of your own organization, the competition and your customers
  • Trade patterns & the macroeconomic environment, modal split, the air cargo value chain
  • Efficient market segmentation and SWOT analysis
  • Understanding brand value
  • Advantages and disadvantages of different distribution channels – understanding the role of intermediaries

Who should attend

This course is recommended for:

  • Cargo marketing analysts and managers
  • Sales managers
  • Cargo network analysts and managers
  • Revenue Management analysts and managers

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

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