Cargo Marketing and Advertising (classroom)

Classroom.svg

CLASSROOM

Did you know that in the past 5 years, 13 participants from 5 countries have taken this course with IATA?

About the course

4-day (32 hours) classroom course

IATA Cargo Marketing and Advertising aviation training course

Success in air cargo marketing is the result of discipline, focus and a good marketing strategy! Cargo marketing is a unique course that will provide you a wide range of tools and techniques to develop a strategic marketing plan in a competitive air cargo industry. Learn how to look around in your market environment, understand what your customers are looking for and focus on the right solutions to help them. Following an in-class case study, you will learn how to benchmark a company’s marketing plan to determine areas for improvement.

Download the Outline

Course Code: TCGM-02

Course format

Prerequisites

  • Participants should have basic knowledge of the air cargo industry or completion of IATA's Air Cargo Management course.
  • Recommended level is Intermediate and Advanced.
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

In-house training

To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.

Next class

Cargo Marketing and Advertising (classroom)

Singapore, Singapore (IATA)
25 - 28 March, 2024
Register before Mar 04, 2024 to take advantage of the USD100 Early Bird discount. The price below includes this discount.
Please register by 04 Mar
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 201725
English
USD 2,240
USD 2,910
Regular
USD 3,245

Find out more about our IATA Training Center in Singapore, including details about the Training Center, a map to help you find it, and a schedule of all the upcoming courses being held in Singapore.

2 more classes are scheduled - click "view all classes' to see the full schedule

Cargo Marketing and Advertising (classroom)

United States, Miami (IATA, ACCET Accredited)
3 - 6 June, 2024
Register before Mar 03, 2024 to take advantage of the 20% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 13 May
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 200883
English
USD 1,872
USD 2,408
Regular
USD 2,676

Find out more about our ACCET Accredited IATA Training Center in Miami, including details about the Training Center, a map to help you find it, and a schedule of all the upcoming courses being held in Miami.

Accett

Cargo Marketing and Advertising (classroom)

Switzerland, Geneva (IATA)
11 - 14 November, 2024
Register before May 11, 2024 to take advantage of the 25% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 21 Oct
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 201333
English
USD 1,755
USD 2,258
Regular
USD 2,509

Find out more about our IATA Training Center in Geneva, including details about the Training Center, a map to help you find it, and a schedule of all the upcoming courses being held in Geneva.

What you will learn

Upon completing this course you will have the skills to:

  • Gain a broader understanding of current airline business performance and marketing issues
  • Understand the new role of airline marketing
  • Understand advanced level marketing concepts and techniques
  • Comprehend the changes and opportunities the internet and e-commerce bring to cargo
  • Evaluate various marketing approaches and tactics
  • Develop ideas and possibilities for future action

Course content

The key topics that are covered during this course include:

  • Key marketing concepts and strategy
  • Marketing research and information
  • Product management and branding
  • Customer acquisition and retention
  • Customer value optimization
  • E-commerce and pricing
  • Product promotion
  • Sustainable marketing

Who should attend

This course is recommended for:

  • Sales and marketing staff at airlines, airports, airline handling agents and air cargo, agents/forwarders
  • Sales executives
  • Key account managers
  • Customer service staff

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

We use cookies to give you the best experience on our website. We also use cookies for advertising purposes. Please see our privacy policy and cookies policy for complete information.