Cargo Marketing and Advertising (Classroom, 4 days)


About

Examine cargo demand and create marketing solutions for your target market; strategize creative and cost-effective marketing.

This course is available at IATA Training Centers and Regional Training Partner locations, and on-demand as in-house training.

Course code: TCGM-02

Course format

  • This classroom course provides 4 days (32 hours) of instruction delivered by an official IATA Instructor.
  • Student performance will be based on an assessment

Prerequisites

  • Participants should have basic knowledge of the air cargo industry or completion of IATA's Air Cargo Management course
  • Recommended level is Intermediate and Advanced
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

Next class

Cargo Marketing and Advertising (Classroom, 4 days)

Switzerland, Geneva (IATA)
13 - 16 October, 2020
Register before 15 Jul, 2020 for a 20% discount
Please register by 22 Sep
All prices are before tax. Class no: 109678 English
Dev. Nations
USD 2,170
Member
USD 2,790
Regular
USD 3,100

What you will learn

Upon completing this course you will have the skills to:

  • Recognize the sources of demand for air cargo
  • Determine your customers’ needs and position air cargo solutions to meet those needs
  • Effectively segment your target markets
  • Exceed your customers' expectations with product innovation, product quality, and efficient distribution
  • Develop creative and cost-effective marketing strategies

Course content

  • Conducting marketing audits of your own organization, the competition and your customers
  • Trade patterns & the macroeconomic environment, modal split, the air cargo value chain
  • Efficient market segmentation and SWOT analysis
  • Understanding brand value
  • Advantages and disadvantages of different distribution channels – understanding the role of intermediaries

Who should attend

This course is recommended for:

  • Cargo marketing analysts and managers
  • Sales managers
  • Cargo network analysts and managers
  • Revenue Management analysts and managers

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

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