Cargo Business Development for Airports (Classroom, 3 days)

About

Air cargo is an important income-generating opportunity for an airport. This condensed three-day course will provide you with the knowledge you need to start building and developing your cargo business network. Learn how to invigorate your marketing campaigns and craft fresh ideas to attract new cargo business to your airport. Through discussions, practical examples and exercises, gain insight into the factors that drive the air cargo business and learn new practices for leveraging them.

This course is available at IATA Training Centers and Regional Training Partner locations, and on-demand as in-house training.

Course code: TCGP-67

Course format

• This classroom course provides 3 days (24 hours) of instruction delivered by an official IATA Instructor
• Student performance will be based on an assessment

Prerequisites

• There are no prerequisites for this course
• Recommended level is Intermediate and Advanced
• The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

• To attend a class scheduled at one of our training centers: Register early and save up to 20%! Please read the Terms for the early bird discount. The discount will be calculated at the time of payment.
• To arrange in-house training for your company: Complete the in-house training request form or contact the salesperson in your region.

What you will learn

Upon completion of this course you will be able to:

• Identify cargo market opportunities and the benefits they can bring your airport
• Understand the regulatory framework that shapes the air cargo industry
• Identify airline development decision makers that will help you enhance your network
• Plan competitive strategies that attract new airline customers
• Build your market strategy around your airport’s strengths

Course content

• Industry players and their roles
• Economic importance of air cargo
• Special handling of air cargo
• Passenger and air cargo opportunities
• Emerging trends in air cargo
• Industry policies and the consequences for air cargo
• Airport commercial plan
• Airlines network development decision making
• Air cargo and airport long-term strategic planning
• Strategies to attract air cargo business
• Marketing your services and solutions

Activities

• Exercises
• Group project

Who should attend

This course is recommended for:

• Airport managers with cargo business development or planning responsibilities

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.