Success in air cargo sales is the result of discipline, dedication and a good sales strategy! This unique 4-day course will provide you with a wide range of tools and techniques to develop a strategic sales plan in a competitive air cargo industry. Learn how to observe and monitor your market environment, understand what your customers are looking for and how to focus on the right solutions to help them. Following an in-class case study, you will learn how to benchmark a company’s sales plan to determine areas for improvement.
This course is available at IATA Training Centers and Regional Training Partner locations, and on-demand as in-house training.
Course code: TCGP-09
Upon completion of this course you will be able to:
This course is recommended for:
An IATA Certificate is awarded upon successful completion of the course and final examination.
Understand the complex and changing issues required to maximize all aspects of the cargo business.
This program comprises cargo training through IATA courses and management skills through Harvard ManageMentor (HMM) modules. Today’s managers and business leaders need to be equipped with the skills and behaviors required to achieve key commercial objectives. This advanced program will provide you with an in-depth exploration of the fundamentals of cargo airline business strategy, methodology and business development tools. The combination of IATA courses and HMM modules are designed to balance theory and practical application, and to equip you with critical competencies in cargo airline business management.