MICE and Sales Diploma (self-study)



About the diploma

4 self-study courses to be completed in 1 year

IATA MICE and Sales Diploma aviation training course

Do you want to have a career in the event planning industry? Are you looking to advance your career as an event coordinator, event manager or in event sales and marketing? If so, IATA’s MICE (Meetings, Incentives, Conferences, Events) and Sales diploma is the right pathway to your goal. This diploma comprises 4 courses and is designed to provide an overview of the travel industry and then sharpen specific skills in the area of event planning, such as, components of corporate event planning, the process of planning successful events, and meeting customer expectations. In addition, the course also provides ready-to-use checklists for site selection for meetings and events, the selection of food and beverages, a workplan for building a social media marketing strategy and several resources on digital marketing and e-commerce.

Download the Outline

Course code: DIPL-131
IATA MICE and Sales Diploma aviation training course

What you will learn

Upon completion of this diploma you will be able to:

  • Conduct need analysis for meetings and events
  • Organize successful corporate events and meetings
  • Incorporate destinations and tour packages when planning events
  • Advise customers on passport and visa requirements, as well as on travel insurance options
  • Provide excellent customer service and retain customer loyalty
  • Develop entrepreneurial mindset and propose creative solutions and services

Key Topics

The key topics that are covered in this diploma include:
  • Tour production and event planning
  • Air transport products and services
  • Marketing and pricing
  • Social media marketing strategy
  • Sales techniques
  • Managerial and negotiation skills
  • E-commerce in the travel industry


There are no prerequisites for this diploma.

Recommended level

  • Entry-level
  • Intermediate

Who should attend

  • Travel advisors
  • Reservation and sales personnel
  • Event coordinators and planners
  • Agency back-office personnel


Purchase the full diploma package

  • Travel Industry Essentials
  • Travel Products and Services
  • MICE Fundamentals
  • MICE Management
Dev. Nations Regular
USD 891 USD 1189

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Once payment has been received in full, you will be able to find your courses in your IATA Training account.


How to obtain your diploma

A passing mark is required on all assignments and exams. A special distinction is awarded to candidates who obtain a distinction in all, or all but one, of all course exams and assignments that make up this Diploma.

  1. Complete all 4 courses that make up the Diploma, within 1 year.
  2. Please contact us on our Customer Portal to request your diploma, stating the title of the diploma you are applying for and the list of courses you completed for that diploma.
  3. IATA Training will issue your diploma upon verification of your eligibility.

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