Strategic Destination Management: Tools and Best Practices for DMOs (classroom)

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CLASSROOM

Did you know that in the past 2 years, 10 participants from 1 countries have taken this course with IATA?

About the course

3-day (24 hours) classroom course

IATA Leading Practices and Commercial Strategies for Sustainable Destination Management aviation training course

As a Destination Marketing Organization (DMO), are your marketing strategies based on the right sources of data? Are you facing the challenge to balance tourist arrivals with the protection of your environment and sustainability? Destination management is increasingly crucial in the world of travel and tourism as DMOs compete to create competitive advantages to differentiate from others. While doing so, DMOs need to balance maximizing tourism arrivals and spending with protecting from over-tourism to ensure long-term sustainability of the destination brand. At IATA, we understand these challenges and have designed this course with industry experts to help DMOs build an effective strategy for promoting destinations. As a DMO professional, you will learn through hands-on exercises and case studies how to prioritize your spending on the most effective segments. You will also determine how to use technology and other tools to make informed decisions to maximize your return on investments

Download the Outline

Course Code: TTTP-11

Course format

Prerequisites

  • Recommended level is Entry-level and Intermediate.
  • The recommended level of language proficiency is ICAO Operational Level 4 or the equivalent for courses held in languages other than English.

How to register

In-house training

To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.

Next class

Strategic Destination Management: Tools and Best Practices for DMOs (classroom)

Switzerland, Geneva (IATA)
5 - 7 August, 2024
Register before Jul 15, 2024 to take advantage of the USD100 Early Bird discount. The price below includes this discount.
Please register by 14 Jul
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 223218
English
USD 1,440
USD 1,880
Regular
USD 2,100

Find out more about our IATA Training Center in Geneva, including details about the Training Center, a map to help you find it, and a schedule of all the upcoming courses being held in Geneva.

Strategic Destination Management: Tools and Best Practices for DMOs (classroom)

United States, Miami (IATA, ACCET Accredited)
18 - 20 September, 2024
Register before Aug 28, 2024 to take advantage of the USD100 Early Bird discount. The price below includes this discount.
Please register by 27 Aug
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 223224
English
USD 1,440
USD 1,880
Regular
USD 2,100

Find out more about our ACCET Accredited IATA Training Center in Miami, including details about the Training Center, a map to help you find it, and a schedule of all the upcoming courses being held in Miami.

Accett

Strategic Destination Management: Tools and Best Practices for DMOs (classroom)

Singapore, Singapore (IATA)
21 - 23 October, 2024
Register before Jul 21, 2024 to take advantage of the 20% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 29 Sep
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 223223
English
USD 1,232
USD 1,584
Regular
USD 1,760

Find out more about our IATA Training Center in Singapore, including details about the Training Center, a map to help you find it, and a schedule of all the upcoming courses being held in Singapore.

What you will learn

Upon completing this course you will be able to:

  • Identify best practices for destination management from a marketing and commercial perspective
  • Evaluate strategic tools and objectives of DMOs
  • Apply relevant data to make informed and efficient marketing spend decisions
  • Build an effective marketing strategy and plan
  • Relate which strategies have been successful and why
  • Explain new technologies and emerging changes in destination management best practices

Course content

The key topics that are covered during this course include:

  • Effective destination management
  • The typical “Do’s and Don’ts” for DMOs
  • The value and application of historical data
  • Sources of data for informed decision making
  • Marketing channels and their effectiveness
  • Consumer segments and geographies matrix
  • Search engine optimization and social media
  • New possibilities for destination marketing
  • Business strategy and marketing decisions
  • Effective KPIs for DMOs
  • Connected and seamless customer journey
  • Impact of technology on customer behavior

Activities

  • Pre-course materials
  • Group activities, exercises, case studies and practical examples
  • Assessment

Who should attend

This course is recommended for:

  • All DMO senior and mid-management roles
  • Brand and destination strategy professionals
  • Public relations experts in tourism industry
  • Local tourism association board members
  • Representatives of ministries of tourism, transport and/or economic development
  • Travel agencies and tour operators
  • Professionals aspiring to build careers in destination management

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on an assessment. A special distinction is awarded to participants obtaining a grade of 90% or higher.

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