About the course

4-day (32 hours) classroom course

This course follows on from the IATA Design a Sustainability Strategy Fundamentals course, and focuses on designing a sustainability strategy for your company by providing an overview of how you design a sustainability strategy but with more in-depth information on some elements such as the materiality matrix, stakeholder mapping and engagement and implementation. The general strategy includes carefully laid out timelines and goals in order to position your business to meet all regulatory and pressing sustainability issues and to meet passenger and corporate expectations in the marketplace. This course will address a wide range of issues including carbon and water footprints, energy, regulatory requirements, environmental trends, alternative fuels, policy and reporting, stakeholder engagement, strategic marketing and communications, environmental management systems, partnerships and more. You will be provided with case studies, will get the opportunity to share your experiences, will have to work in groups and prepare your own sustainability strategy. The course takes a very hands-on approach and the last day will focus on presenting your strategies and receiving relevant feedback and guidance from your instructor and peers.

Course Code: TALL-32

Course format

• This classroom course provides 4 days (32 hours) of instruction delivered by an official IATA Instructor.
• Take this course at an IATA Training Center, Regional Training Partner, or on-demand as in-house training.
• Student performance will be based on an assessment.

Prerequisites

• Recommended level is Intermediate.
• The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

• When you click the Register button, you will be directed to log in to your Training Account.
• Register early and save up to 25% at our Training Centers! Please read the Terms and Conditions for the early bird discount.

In-house training

To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.

What you will learn

Upon completing this course you will be able to:

• Develop a relevant, comprehensive and dynamic sustainability strategy
• Describe the materiality matrix and how it can be applied to the aviation industry
• Analyze different measures your company could implement on its way to sustainability
• Create a roadmap on how to communicate and align internally
• Identify the best communication strategies around sustainability at your company

Course content

The key topics that are covered during this course include:

• Sustainability in aviation
• Environmental sustainability
• Materiality matrix
• Social and economical sustainability
• Stakeholder engagement
• Strategic marketing

Who should attend

This course is recommended for:

• Aviation professionals interested in sustainability
• Environmental managers
• Sustainability managers
• Marketing and communications professionals

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on an assessment. A special distinction is awarded to participants obtaining a grade of 90% or higher.