Selling Sustainable Travel Workshop: Tools and techniques for travel organizations (classroom)

2-day (16 hours) workshop

As the number of extreme events related to climate increases and the backlash against unbalanced tourism grows, it becomes vital for travel professionals to be invested in selling and promoting responsible tourism. Not to mention that sustainable travel segment is set to grow to 335.93 billion between now and 2027. As a travel service provider, are you ready to play an active role in the rising necessity and to satisfy the growing demand from customers? As tourism boards and travel management companies, are you looking to educate travel advisors on how to offer sustainable travel packages and promote responsible travel behavior? Come and participate in this workshop and be partners in shaping the travel trends positively. Whether you are an experienced travel professional or a new entrant, this course will enable you to assess environmental, social and economic impacts of your products and services and clarify customers’ questions about sustainability. You will also be equipped with practical hands-on guidance on how to package your services and improve efficiency of your offerings.

Course Code: TTTP-13

Workshop format

• This workshop provides 2 days (16 hours) of instruction delivered by an official IATA Instructor.
• Take this course at an IATA Training Center, Regional Training Partner, or on-demand as in-house training.
• Student performance will be based on an assessment.

Prerequisites

• Recommended level is Entry-level and Intermediate.
• The recommended level of language proficiency is ICAO Operational Level 4 or the equivalent for courses held in languages other than English.

How to register

• When you click the Register button, you will be directed to log in to your Training Account.
• Register early and save up to 25% at our Training Centers! Please read the Terms and Conditions for the early bird discount.

In-house training

To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.

Upon completing this course you will be able to:

• Assess the potential of individual and group ecotourist specialty markets
• Identify actions that can reduce the environmental impact of travel
• Evaluate the sustainability of different elements of a trip and identify the best options
• Create attractive sustainable travel products
• Market and communicate sustainable tourism/travel offers to clients and clarify their questions

The key topics that are covered during this course include:

• Size and growth of the travel industry
• Macrotrends
• Important metrics used to capture sustainability
• Understanding source markets and challenges
• Improving sustainability of a destination
• Packaging sustainable travel products
• Marketing the sustainable offerings effectively

Activities

• Case studies
• Informative reference materials
• Hands-on exercises

This course is recommended for:

• Travel Advisors
• Travel Managers
• Tour Operators
• Ministry of tourism
• Tourism Board Members
• Travel Agent Associations

An IATA Letter of Attendance is provided upon successful completion of the workshop.