As the industry shifts from familiar NDC-centric terminology to the broader language of Modern Airline Retailing (MAR) and 100% Offers and Orders, it is natural for some to wonder how these elements connect, and what they truly mean in practice.
To help clarify this, we have released a short video with IATA's Director of Distribution and Payment - Yanik Hoyles, that focuses on the Orders phase of the transformation.
With airlines getting closer to creating native Orders, like Finnair's recent announcement, the transition is entering a new, accelerated phase.
Orders are not just a technical upgrade -- they are the operational backbone of MAR, enabling enhanced offers, seamless servicing, delivery, and accounting across both flight and non-flight products.
Explore thought leadership and practical resources on the Orders phase of the journey to 100% Offers and Orders on the IATA Airline Retailing Consortium webpage.
