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Offers & Orders
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  • Offers & Orders
  • Thought Leadership

Look-to-Book: managing search volumes while creating customer-centric Offers

The latest IATA release "Look-to-Book: managing search volumes while creating relevant offers for the customer" provides an ecosystem-shared perspective on how the industry can better manage LTB while improving offer relevance and operational efficiency.

07.10.2025
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  • Programs & Initiatives
  • Offers & Orders

Making Sense of Orders: A Key Step in the MAR Journey

As the industry shifts from familiar NDC-centric terminology to the broader language of Modern Airline Retailing (MAR) and 100% Offers and Orders, it is natural for some to wonder how these elements connect, and what they truly mean in practice.

01.06.2025
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  • Offers & Orders
  • Thought Leadership

MAR InFocus: Bite-Sized Insights on Offers and Orders

Airlines are transforming with 100% Offers and Orders, moving beyond legacy standards. Discover the "MAR in Focus" series providing key, actionable, bite-sized insights into this shift, covering offer creation, evolving partnerships, and more.

18.02.2025
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  • Programs & Initiatives
  • Offers & Orders

Modern Airline Retailing - First Transition Roadmap to 100% Offers and Orders

The transition roadmap incorporates industry feedback, along with key elements deemed crucial for a successful transition to 100% Offers and Orders.

30.11.2024
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  • Programs & Initiatives
  • Offers & Orders
  • Events

2024 WFS-WPS: Key Takeaways through the MAR Transition Lens

Explore the key takeaways from the 2024 IATA WFS-WPS in Bangkok!

10.11.2024
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  • Programs & Initiatives
  • Offers & Orders
  • Thought Leadership

Leveraging Orders and Digital Identity to Enhance the Customer Travel Experience

Explore how ONE Order and One ID will transform the travel experience, making it truly customer-centric through the simplification of processes at various touchpoints of the journey.

31.10.2024
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  • Programs & Initiatives
  • Offers & Orders
  • Thought Leadership

Business Case and Decision Drivers: Learnings from the Leaders

The Airline Retailing Consortium release Business Case and Decision Drivers enriches the MAR Business Case with practical examples that summarize the key points and potential value creation from the Offers and Orders transformation.

02.07.2024
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  • Programs & Initiatives
  • Offers & Orders
  • Events

WFS-WPS 2024 takes off to vibrant Bangkok

The 2024 edition of WFS and WPS will take you to vibrant Bangkok, Thailand. Get a sneak peek into the Airline Retailing track directly from Yanik Hoyles - IATA's Director for Distribution and continue the exploration by accessing the full agenda.

29.06.2024
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  • Offers & Orders
  • Implementation Soundbites
  • Payment & Finance

Finance, the Quiet Force Behind the Scenes in the Airline Retailing Transformation

Transitioning to modern airline retailing isn't solely the responsibility of Distribution. Finance's active involvement ensures that Offers and Orders will flow seamlessly, benefiting both airlines and customers.

26.06.2024

Your journey to Modern Airline Retailing

For useful guidance and resources, please visit: iata.org/Retailing

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