IATA Travel Suppliers

Expanding agency partnerships is one of the fastest ways to grow bookings and build brand visibility. But without safeguards, indirect channels can backfire, draining revenue through ineligible bookings, wasting time on manual checks, and damaging credibility with legitimate agents.
That’s why suppliers worldwide turn to IATA. As the travel industry’s trusted authority for more than 70 years, we connect you directly with a global network of accredited travel professionals.
Maximizing your indirect booking channel is powerful when it’s built on trust. With IATA, you gain confidence that every connection is with a qualified partner who protects your brand and drives growth.

How it works: Reaching the agents who count

IATA puts your business in front of 100,000+ engaged, accredited agents through high-performing channels designed to amplify your reach:

• Access the ID Card Benefits Platform (+app) 
  Showcase your products and promotions where agents actively browse for supplier offers.
• Build Targeted Campaigns
  Reach agents by region or market segment to maximize ROI.
• Design Featured Promotions
  Stay visible through IATA’s trusted agent communications, so your brand stays top of mind with professionals who are motivated to book, sell, and promote your services.

Why it works: Growth that’s built on trust

For travel suppliers, credibility and security are foundational to sustainable growth. The IATA/IATAN ID Card is the travel industry’s global standard for professional accreditation, giving both agents and suppliers a simple, trusted way to build partnerships with legitimate professionals.
Issued exclusively to agents from IATA-accredited agencies, the card delivers two key advantages:

• For agents – A globally recognized credential that validates their professional status with suppliers worldwide.
• For suppliers – Instant verification at CheckACode.com, ensuring only accredited partners gain access to your offers.

Don’t leave growth to chance.
Ensure stronger partnerships, lasting results

By removing the friction of manual checks and the risk of fraud, the IATA/IATAN ID Card program allows suppliers to focus on what matters most: expanding into new markets with confidence, strengthening brand reputation through trusted advocates, and building partnerships that deliver sustainable, long-term growth.
Your indirect channel can be your biggest driver of sales or your biggest vulnerability. With IATA, you gain both reach and reassurance: the visibility to expand and the safeguards to protect your investment.

Join suppliers worldwide who are turning their indirect partnerships into growth opportunities.