Airline Marketing (classroom)

Classroom.svg

CLASSROOM

Select this course in another language

Did you know that in the past 5 years, 365 participants from 52 countries have taken this course with IATA?

About the course

4-day (32 hours) classroom course

IATA Airline Marketing aviation training course

Growing competition and uncertainty in the global airline industry requires airlines to have professional and innovative marketing functions and professionals. This course looks at the latest airline marketing practices and commercial trends whilst applying classic marketing principles, academic models and practical tools. Over 4 days you will learn how to enhance your focus on customer needs, access key target markets, be encouraged to reinvent your own marketing practices, and take new insights and ideas back to the workplace.

Download the Outline

Course Code: TALM-35

Course format

Prerequisites

  • We recommend that you should have already completed the IATA Airline Marketing self-study course.
  • Recommended level is Intermediate and Advanced.
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

In-house training

To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.

Next class

Airline Marketing (classroom)

Singapore, Singapore (IATA)
15 - 18 April, 2024
Register before Oct 15, 2023 to take advantage of the 25% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 25 Mar
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 201677
English
USD 1,418
USD 1,823
Regular
USD 2,025

Find out more about our IATA Training Center in Singapore, including details about the Training Center, a map to help you find it, and a schedule of all the upcoming courses being held in Singapore.

2 additional classes are scheduled

Airline Marketing (classroom)

United States, Miami (IATA, ACCET Accredited)
20 - 23 May, 2024
Register before Nov 20, 2023 to take advantage of the 25% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 29 Apr
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 200859
English
USD 1,418
USD 1,823
Regular
USD 2,025

Find out more about our ACCET Accredited IATA Training Center in Miami, including details about the Training Center, a map to help you find it, and a schedule of all the upcoming courses being held in Miami.

Accett

Airline Marketing (classroom)

Italy, Milan (PRO-HST)
16 - 19 September, 2024
Register before Mar 16, 2024 to take advantage of the 25% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 26 Aug
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 200554
English
USD 1,418
USD 1,823
Regular
USD 2,025

Find out more about our IATA Training Center in Milan hosted by Professionals' Solutions, including details about the Training Center, a map to help you find it, and a schedule of all the upcoming courses being held in Milan.

What you will learn

Upon completion of this course you will be able to:

  • Articulate latest airline industry marketing and commercial trends
  • Evaluate the latest airline products and services
  • Consider internal and external factors when building a marketing strategy
  • Devise and implement effective Marketing Plans
  • Recognize the key principles of marketing
  • Focus on customer experience to create loyalty
  • Identify Marketing Mix elements
  • Integrate marketing strategy into all business decisions

Course content

The key topics that are covered during this course include:

  • Industry trends and performance
  • Airline business models, e.g. network, low cost
  • The marketing planning process
  • The Marketing Mix (the 7 P’s)
  • Promotional and PR activity
  • Brand and product management
  • Pricing, revenue management, channel strategy
  • Market segmentation, targeting, and positioning
  • Customer focus and loyalty programs (FFP)
  • The Social Media revolution

Activities

  • Team project to create and present an airline marketing plan
  • Devise a press statement
  • Create and present a SWOT analysis and positioning maps for your airline and your competitors

Who should attend

This course is recommended for:

  • Airline Marketing and Sales personnel
  • Managers from other business units e.g. Commercial, Ground and Flight Operations
  • Sales and Marketing support staff

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

We use cookies to give you the best experience on our website. We also use cookies for advertising purposes. Please see our privacy policy and cookies policy for complete information.