Airline Marketing (Classroom, 4 days)

About

Growing competition and uncertainty in the global airline industry requires airlines to have professional and innovative marketing functions and professionals. This course looks at the latest airline marketing practices and commercial trends whilst applying classic marketing principles, academic models and practical tools. Over 4 days you will learn how to enhance your focus on customer needs, access key target markets, be encouraged to reinvent your own marketing practices, and take new insights and ideas back to the workplace.

This course is available at IATA Training Centers and Regional Training Partner locations, and on-demand as in-house training.

Course Code: TALM-35

Course format

• This classroom course provides 4 days (32 hours) of instruction delivered by an official IATA Instructor.
• Student performance will be based on an assessment

Prerequisites

• We recommend that you should have already completed the IATA Airline Marketing self-study course
• Recommended level is Intermadiate and Advanced
• The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

• To attend a class scheduled at one of our training centers: Register early and save up to 20%! Please read the Terms for the early bird discount. The discount will be calculated at the time of payment.
• To arrange in-house training for your company: Complete the in-house training request form or contact the salesperson in your region.

3 additional classes are scheduled

Airline Marketing (Classroom, 4 days)

Singapore, Singapore (IATA)

2 - 5 February, 2021

Register before 04 Nov, 2020 for a 20% discount

Please register by 12 Jan

All prices are before tax. Class no: 132888 English

Dev. Nations

USD 1,750

Member

USD 2,250

Regular

USD 2,500

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Singapore Training Center Information

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Airline Marketing (Classroom, 4 days)

Spain, Madrid (IATA)

1 - 4 June, 2021

Register before 03 Mar, 2021 for a 20% discount

Please register by 11 May

All prices are before tax. Class no: 132474 English

Dev. Nations

USD 1,750

Member

USD 2,250

Regular

USD 2,500

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Madrid Training Center Information

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Airline Marketing (Classroom, 4 days)

United States, Miami (IATA, ACCET Accredited)

21 - 24 September, 2021

Register before 23 Jun, 2021 for a 20% discount

Please register by 31 Aug

All prices are before tax. Class no: 132600 English

Dev. Nations

USD 1,750

Member

USD 2,250

Regular

USD 2,500

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The IATA Training Center in Miami is ACCET Accredited

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A regional course discount (up to 10% discount) is available for classroom courses at IATA Training Centers in the Americas (excluding Canada).

• To be eligible, all the following conditions must be met: Payment must be made by credit card; You must be resident in Latin America or the Caribbean Islands (pdf); If billing a company, the company must be based in the Americas (excluding US and Canada).
• Exclusions: Any course on the LatAmTraining Promotion exclusion list (pdf).

To claim the discount, enter 'LatAmTraining' in the promotional code field during your registration. The discount will be deducted automatically from the course price. This discount will be applied in addition to any qualifying early bird promotion.

Miami Training Center Information

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What you will learn

Upon completion of this course you will be able to:

• Articulate latest airline industry marketing and commercial trends
• Evaluate the latest airline products and services
• Consider internal and external factors when building a marketing strategy
• Devise and implement effective Marketing Plans
• Recognize the key principles of marketing
• Focus on customer experience to create loyalty
• Identify Marketing Mix elements
• Integrate marketing strategy into all business decisions

Course content

• Industry trends and performance
• Airline business models, e.g. network, low cost
• The marketing planning process
• The Marketing Mix (the 7 P’s)
• Promotional and PR activity
• Brand and product management
• Pricing, revenue management, channel strategy
• Market segmentation, targeting, and positioning
• Customer focus and loyalty programs (FFP)
• The Social Media revolution

Activities

• Team project to create and present an airline marketing plan
• Devise a press statement
• Create and present a SWOT analysis and positioning maps for your airline and your competitors

Who should attend

This course is recommended for:

• Airline Marketing and Sales personnel
• Managers from other business units e.g. Commercial, Ground and Flight Operations
• Sales and Marketing support staff

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.