Airline Marketing (classroom)

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Did you know that in the past 5 years, 28 participants from 10 countries have taken this course with IATA?

About the course

4-day (32 hours) classroom course

IATA Airline Marketing aviation training course

Growing competition and uncertainty in the global airline industry requires airlines to have professional and innovative marketing functions and professionals. This course looks at the latest airline marketing practices and commercial trends whilst applying classic marketing principles, academic models and practical tools. Over 4 days you will learn how to enhance your focus on customer needs, access key target markets, be encouraged to reinvent your own marketing practices, and take new insights and ideas back to the workplace.

Download the Outline

Course Code: TALM-35

Course format

Prerequisites

  • We recommend that you should have already completed the IATA Airline Marketing self-study course.
  • Recommended level is Intermediate and Advanced.
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

In-house training

To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.

Next class

Airline Marketing (classroom)

Singapore, Singapore (IATA)
14 - 17 April, 2025
Register before Jan 14, 2025 to take advantage of the 20% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 24 Mar
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 230476
English
USD 1,512
USD 1,944
Regular
USD 2,160

Find out more about our IATA Training Center in Singapore, including details about the Training Center, a map to help you find it, and a schedule of all the upcoming courses being held in Singapore.

Airline Marketing (classroom)

Spain, Madrid (IATA)
8 - 11 July, 2025
Register before Jan 08, 2025 to take advantage of the 25% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 17 Jun
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 229481
English
USD 1,418
USD 1,823
Regular
USD 2,025

Find out more about our IATA Training Center in Madrid, including details about the Training Center, a map to help you find it, and a schedule of all the upcoming courses being held in Madrid.

Airline Marketing (classroom)

Türkiye, Istanbul (TKAA-RTP)
18 - 21 August, 2025
Please register by 27 Jul
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 232497
English
USD 1,890
USD 2,430
Regular
USD 2,700

Registration


This class is offered in cooperation with Turkish Airlines Aviation Academy (TKAA).
A regional price applies to residents of Türkiye. Please refer to TKAA for the final price.

Turkish Airlines Aviation Academy (TKAA)
Ataturk Airport; Gate B 34149 Yesilkoy
Istanbul
Türkiye

For more information please contact:

You may also register on the Turkish Airlines Aviation Academy (TAA) website:

Register on the TAA website

Airline Marketing (classroom)

United Arab Emirates, Abu Dhabi (IATA)
6 - 9 October, 2025
Register before Apr 06, 2025 to take advantage of the 25% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 15 Sep
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 229676
English
USD 1,418
USD 1,823
Regular
USD 2,025

Find out more about our IATA Training Center in Abu Dhabi, including details about the Training Center, a map to help you find it, and a schedule of all the upcoming courses being held in Abu Dhabi.

Airline Marketing (classroom)

Switzerland, Geneva (IATA)
2 - 5 December, 2025
Register before Jun 02, 2025 to take advantage of the 25% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 11 Nov
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 230152
English
USD 1,418
USD 1,823
Regular
USD 2,025

Find out more about our IATA Training Center in Geneva, including details about the Training Center, a map to help you find it, and a schedule of all the upcoming courses being held in Geneva.

What you will learn

Upon completion of this course you will be able to:

  • Articulate latest airline industry marketing and commercial trends
  • Evaluate the latest airline products and services
  • Consider internal and external factors when building a marketing strategy
  • Devise and implement effective Marketing Plans
  • Recognize the key principles of marketing
  • Focus on customer experience to create loyalty
  • Identify Marketing Mix elements
  • Integrate marketing strategy into all business decisions

Course content

The key topics that are covered during this course include:

  • Industry trends and performance
  • Airline business models, e.g. network, low cost
  • The marketing planning process
  • The Marketing Mix (the 7 P’s)
  • Promotional and PR activity
  • Brand and product management
  • Pricing, revenue management, channel strategy
  • Market segmentation, targeting, and positioning
  • Customer focus and loyalty programs (FFP)
  • The Social Media revolution

Activities

  • Team project to create and present an airline marketing plan
  • Devise a press statement
  • Create and present a SWOT analysis and positioning maps for your airline and your competitors

Who should attend

This course is recommended for:

  • Airline Marketing and Sales personnel
  • Managers from other business units e.g. Commercial, Ground and Flight Operations
  • Sales and Marketing support staff

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

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