Airline Marketing (classroom)

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Did you know that in the past 5 years, 365 participants from 52 countries have taken this course with IATA?

About the course

4-day (32 hours) classroom course

Growing competition and uncertainty in the global airline industry requires airlines to have professional and innovative marketing functions and professionals. This course looks at the latest airline marketing practices and commercial trends whilst applying classic marketing principles, academic models and practical tools. Over 4 days you will learn how to enhance your focus on customer needs, access key target markets, be encouraged to reinvent your own marketing practices, and take new insights and ideas back to the workplace.

Download the Outline

Course Code: TALM-35

Course format

Prerequisites

  • We recommend that you should have already completed the IATA Airline Marketing self-study course.
  • Recommended level is Intermediate and Advanced.
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

In-house training

To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.

Next class

Airline Marketing (classroom)

Switzerland, Geneva (IATA)
7 - 10 March, 2023
Register before 14 Feb, 2023 to take advantage of the USD100 Early Bird discount*. The price below includes this discount. *Terms apply.
Please register by 14 Feb
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 172120
English
USD 1,790
USD 2,330
Regular
USD 2,600

3 additional classes are scheduled

Airline Marketing (classroom)

Singapore, Singapore (IATA)
18 - 21 April, 2023
Register before 28 Mar, 2023 to take advantage of the USD100 Early Bird discount*. The price below includes this discount. *Terms apply.
Please register by 28 Mar
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 173093
English
USD 1,790
USD 2,330
Regular
USD 2,600

Airline Marketing (classroom)

United States, Miami (IATA, ACCET Accredited)
13 - 16 June, 2023
Register before 13 Mar, 2023 to take advantage of the 20% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply.
Please register by 23 May
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 171990
English
USD 1,512
USD 1,944
Regular
USD 2,160

Accett

The IATA Training Center in Miami is ACCET Accredited

Miami Training Center Information

Airline Marketing (classroom)

Italy, Milan (PRO-HST)
26 - 29 September, 2023
Register before 26 Jun, 2023 to take advantage of the 20% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply.
Please register by 05 Sep
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 173010
English
USD 1,512
USD 1,944
Regular
USD 2,160

What you will learn

Upon completion of this course you will be able to:

  • Articulate latest airline industry marketing and commercial trends
  • Evaluate the latest airline products and services
  • Consider internal and external factors when building a marketing strategy
  • Devise and implement effective Marketing Plans
  • Recognize the key principles of marketing
  • Focus on customer experience to create loyalty
  • Identify Marketing Mix elements
  • Integrate marketing strategy into all business decisions

Course content

The key topics that are covered during this course include:

  • Industry trends and performance
  • Airline business models, e.g. network, low cost
  • The marketing planning process
  • The Marketing Mix (the 7 P’s)
  • Promotional and PR activity
  • Brand and product management
  • Pricing, revenue management, channel strategy
  • Market segmentation, targeting, and positioning
  • Customer focus and loyalty programs (FFP)
  • The Social Media revolution

Activities

  • Team project to create and present an airline marketing plan
  • Devise a press statement
  • Create and present a SWOT analysis and positioning maps for your airline and your competitors

Who should attend

This course is recommended for:

  • Airline Marketing and Sales personnel
  • Managers from other business units e.g. Commercial, Ground and Flight Operations
  • Sales and Marketing support staff

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

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