Air Cargo Competitor Analysis and Market Research (LIVE virtual classroom)

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VIRTUAL CLASSROOM


About the course

1-day (8 hours) LIVE virtual classroom course

IATA Air Cargo Competitor Analysis and Market Research aviation training course

Industry and competitive analysis are part of strategy development in organizations. Managers need to use competition analysis tools to allocate resources, reach strategic goals such as increasing market share or improving profitability. This will help your company improve its position within the cargo industry. Learn about the factors that impact performance in the industry, how to make effective decisions through the interpretation of market research and analysis, and how to help your company improve its market share

Download the Outline

Course Code: TCGG-50-VC

Course format

  • The live sessions of this virtual classroom course are delivered by an official IATA Instructor.
  • The course will take you approximately 8 hours to complete and be held over 1 day.
  • There will be 2 sessions per day, each session will be 120 minutes.
  • The live sessions will require your participation, with multiple Q&A sessions and additional time spent on self-study material including projects, research, additional reading and videos.
  • 60-minute video-supported real-time exercise.
  • Student performance will be based on an assessment.

Technical requirements

Please verify your hardware, software and network to support your upcoming course with IATA Training.

Prerequisites

  • Participants must hold a valid Certificate from the IATA Cargo Business Foundation course and should have prior knowledge of the air cargo business.
  • Recommended level is Intermediate.
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

To arrange in-house training for your company: Complete the in-house training request form or contact the salesperson in your region.

Virtual venues

We schedule our virtual classroom courses through one of 3 virtual venues, each in a different time zone for your convenience. For more information, please visit our page on virtual classroom timing or contact our Customer Portal.

Please check the exact schedule of each class below (View more details) and click ‘Register’.

Next class

Air Cargo Competitor Analysis and Market Research (LIVE virtual classroom)

Virtual Session EMEA (IATA)
30 November, 2022
All prices are before tax and include applicable discounts.
Class no: 149310
English
USD 420
USD 540
Regular
USD 600

2 daily LIVE sessions:
16:00-18:00 & 19:00-21:00 Beijing/Singapore
12:00-14:00 & 15:00-17:00 Dubai
9:00-11:00 & 12:00-14:00 Geneva/Paris
8:00-10:00 & 11:00-13:00 UTC

Register
Seats selling fast

4 additional classes are scheduled

Air Cargo Competitor Analysis and Market Research (LIVE virtual classroom)

Virtual Session Asia (IATA)
13 March, 2023
Register before 11 Dec, 2022 to take advantage of the 20% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 27 Feb
All prices are before tax and include applicable discounts.
Class no: 172573
English
USD 336
USD 432
Regular
USD 480

Air Cargo Competitor Analysis and Market Research (LIVE virtual classroom)

Virtual Session EMEA (IATA)
17 July, 2023
Register before 16 Apr, 2023 to take advantage of the 20% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 03 Jul
All prices are before tax and include applicable discounts.
Class no: 172767
English
USD 336
USD 432
Regular
USD 480

Air Cargo Competitor Analysis and Market Research (LIVE virtual classroom)

Virtual Session Americas (IATA)
18 September, 2023
Register before 18 Jun, 2023 to take advantage of the 20% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 04 Sep
All prices are before tax and include applicable discounts.
Class no: 172260
English
USD 336
USD 432
Regular
USD 480

Air Cargo Competitor Analysis and Market Research (LIVE virtual classroom)

Virtual Session EMEA (IATA)
20 November, 2023
Register before 20 Aug, 2023 to take advantage of the 20% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 06 Nov
All prices are before tax and include applicable discounts.
Class no: 172768
English
USD 336
USD 432
Regular
USD 480

What you will learn

Upon completing this course you will be able to:

  • Relate the key business fundamentals related to strategic and competitive analysis
  • Discuss how the structure of industries impact company and industry-level performance
  • Recognize and use practical skills in analyzing industries and companies within them
  • Develop in-depth knowledge of segmentations and how to segment to subsets in air cargo
  • Apply techniques for analysing both the internal operation of a company and the external environment in which it operates
  • Experience structured ways to constantly track your competitive environment

Course content

The key topics that are covered during this course include:

  • Competitive advantages of analyses
  • Market segmentation in air cargo
  • Business intelligence tools in air cargo and aviation in general
  • Methods for preparation of segmentation and segment to subsets
  • Strategic short, medium and long-term focus in competitive analyses
  • Turning competitive know-how into profit for the company
  • Compliance rules and regulations, and legal aspects

Who should attend

This course is recommended for:

  • Cargo executives, management, high-potential and future leaders
  • Functional managers recently transitioned or will soon transition into a business leadership position

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on an assessment. A special distinction is awarded to participants obtaining a grade of 90% or higher.

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