Fundamentals of Tourism: Industry Overview and the Role of Aviation

4-day (24 hours) LIVE virtual classroom course

IATA’s Fundamentals of Tourism: Industry Overview and the Role of Aviation is a 4-day classroom course designed by IATA experts to give you a solid understanding of the global tourism industry and the critical role aviation plays in connecting destinations. Explore market dynamics, customer segmentation, destination marketing, and sustainable tourism strategies through practical exercises and case studies. You’ll also learn the basics of airline operations, financial management, and air service development, equipping you to engage stakeholders and drive tourism growth. Ideal for tourism boards, DMOs, business owners, and government authorities, this course can be customized for your organization.



Course Code: TTC038VCEN01

Course format

• The live sessions of this virtual classroom course are delivered by an official IATA Instructor.
• The course will take you approximately 24 hours to complete and be held over 4 consecutive days.
• There will be 3 live interactive virtual classroom sessions per day, each session will be 90 minutes.
• The live sessions will require your participation, with multiple Q&A sessions and additional time spent on self-study material including projects, research, additional reading and videos.
• Student performance will be based on an assessment.

Technical requirements

Please verify your hardware, software and network to support your upcoming course with IATA Training.

Prerequisites

• Recommended level is Entry-level and Intermediate.
• The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

• When you click the Register button, you will be directed to log in to your Training Account. Please have your login details ready.
• Register early and save up to 25% at our Training Centers! Please read the Terms and Conditions for the early bird discount. The discount will be calculated at the time of payment.

To arrange in-house training for your company: Complete the in-house training request form or contact the B2B Training Specialist in your region.

Virtual venues

We schedule our virtual classroom courses through one of 3 virtual venues, each in a different time zone for your convenience. For more information, please visit our page on virtual classroom timing or contact our Customer Portal.

You can find the exact schedule of each class when you click the ‘Register’ button.

Upon completing this course, you will be able to:

• Describe travel and tourism as a business and identify its key stakeholders
• Assess the economic, social and sustainable impacts of travel and tourism
• Review the relevant KPIs for the tourism industry
• Identify major market trends and demand drivers for tourism
• Analyse the aviation business and its contribution to the tourism sector
• Recognize the air service development process and each party’s contribution

The key topics that are covered during this course include:

• Travel and tourism as a business
• Travel operations and labor
• Market segmentation and customer behavior
• Destination marketing
• Airline business management
• Air service development

This course is recommended for:

• Tourism board/DMO managers
• Tourism business owners
• Government aviation/tourism authorities

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on an assessment. A special distinction is awarded to participants obtaining a grade of 90% or higher.