Sustainability Communication Strategies

1-day (3 hours) LIVE virtual classroom course

Learn how to deal with misconceptions regarding aviation and flying. This course will guide you through the different stages of building a successful sustainability communications strategy for passengers, co-workers or other stakeholders of an airline. It will equip you with useful resources and allow you to practice your own communications and influencers skills.

Course Code: ENC014VCEN01

Course format

• The live sessions of this virtual classroom course are delivered by an official IATA Instructor.
• The course will take you approximately 3 hours to complete and be held over 1 day.
• There will be 3 live interactive virtual classroom sessions, two sessions of 60 minutes and one session of 40 minutes. An additional 3 hours is required to read materials and to submit the final assignment.
• The live sessions will require your participation, with multiple Q&A sessions and additional time spent on self-study material including projects, research, additional reading and videos.
• Student performance will be based on an assessment.

Technical requirements

Please verify your hardware, software and network to support your upcoming course with IATA Training.

Prerequisites

• Recommended level is Entry-level and Intermediate.
• The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

• When you click the Register button, you will be directed to log in to your Training Account. Please have your login details ready.
• Register early and save up to 25% at our Training Centers! Please read the Terms and Conditions for the early bird discount. The discount will be calculated at the time of payment.

To arrange in-house training for your company: Complete the in-house training request form or contact the B2B Training Specialist in your region.

Virtual venues

We schedule our virtual classroom courses through one of 3 virtual venues, each in a different time zone for your convenience. For more information, please visit our page on virtual classroom timing or contact our Customer Portal.

Please check the exact schedule of each class below (View more details) and click ‘Register’.

Upon completing this course, you will be able to:

• Explain why environmental (mis)perception matters for aviation
• Analyze and describe airlines initiatives set to address the misperception of aviation and environment
• Explore strategies to communicate effectively to combat misperception and foster trust in the environmental efforts of aviation

The key topics that are covered during this course include:

• Climate change
• Environmental perceptions in aviation
• Perceptions and policies
• Greenwashing

This course is recommended for:

• Aviation professionals interested in sustainability
• Environmental managers
• Sustainability managers
• Marketing and communications professionals

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on an assessment. A special distinction is awarded to participants obtaining a grade of 90% or higher.