Social Media Strategy for the Travel Industry

Did you know that in the past 3 years, 9 participants from 7 countries have taken this course with IATA?

2.5-hour e-learning course

Whether you are a home-based travel agent or working at a large travel agency, social media as a marketing tool can help you attract and retain a large customer pool in their niche or market. In this course, you will learn how to define your marketing goals and target audience, create engaging content, determine your social media marketing budget and promote your travel business. These informed decisions allow you to focus your efforts on the right social media platforms and convert leads into sales. You will also explore how to create social media content that is consistent, meaningful, and reaches the desired audience across different platforms.

Course code: TTC019ELEN02

Group discounts
Considerable discounts are available for multiple purchases (30+ users) of this course.
To simplify company-wide implementation, you can also host this e-learning course on your company’s Learning Management. Please contact us for more information.

Course format

• This self-study e-learning course requires approximately 2.5 hours of study, to be completed within 6 months from the purchase date (enrollment validity).


• After the enrollment validity expires, the users will not have access to the course content and will not be able to take the assessment.


• The recommended level for this course is Entry-level and Intermediate.


• Student performance will be based on an assessment. Please refer to the Assessment Information below for more details.

Registration information

• Please refer to our payment methods and applicable taxes.
• When you click to purchase the course, you will be directed to log in to your Training Profile through our Customer Portal.
• Are you purchasing the course for several people at once? Please find out how on our Payment page.

Upon completing this course you will have the skills to:

• Create a customized social media strategy
• Differentiate between major social media channels such as Facebook, Instagram, LinkedIn, Twitter, Pinterest and YouTube
• Create engaging content to market your products and services
• Determine budget for your social media marketing activities
• Interpret analytics to track social media marketing progress

The key topics that are covered during this course include:

• Step-by-step guidance to create a social media strategy
• Creating your keywords and hashtags to be discoverable
• Developing a branding guide to create brand awareness
• Social media platform tips and best practices
• Developing customized content
• Analytics and ROI

This course is recommended for:

• Students of travel and tourism courses
• Independent and home-based travel agents
• Agent working for small to large travel agencies
• Tour operators

Upon successful completion of the assessment, you will be granted an Award that you can print for your records.

Assessment information

Please read the General Information on Self-study exams.

• Delivery method: Unsupervised online-based exam. Assessment can be taken at any time at your convenience.


• Format: 10 multiple-choice questions


• Time allowance: 30 hours


• Passing grade: 80% correct answers


• Number of assessment attempts: 2

Important note: The assessment should be accessed after you have completed the course module. Once you have started the assessment you can no longer access the course module.