Airline Business Models and Competitive Strategies - Virtual Simulation Program (LIVE virtual classroom)



We also offer this course in-person at our Training Centers. Browse the CLASSROOM schedule to register

Did you know that in the past 5 years, 348 participants from 61 countries have taken this course with IATA?

About the course

5-day (35 hours) LIVE virtual classroom course

IATA Airline Business Models and Competitive Strategies aviation training course

This virtual course will help you improve and test your management skills and strategic thinking. You will be able to run your own airline and decide on the network, fleet, schedule, marketing and revenue management whilst competing with other airlines for market share and profitability based on a real-life scenario. Performance reports will be generated at the end of each session to show the impact of your different business strategies. The course provides shorter interactive virtual classroom sessions with more time spent on devising and testing business strategies. Using a detailed case study and exercises, you will be able to test different strategies while your objective is simple, be the most profitable airline!

Download the Outline

Course Code: TALG-02-VC

Course format

  • The live sessions of this virtual classroom course are delivered by an official IATA Instructor.
  • The course will take you approximately 35 hours to complete and be held over 5 consecutive days.
  • There will be 2 live instructor-led sessions per day and 2 practice sessions, each session will be 90 minutes.
  • The live sessions will require your participation, with multiple Q&A sessions and additional time spent on self-study material including projects, research, additional reading and videos.
  • Student performance will be based on an assessment.

Technical requirements

Please verify your hardware, software and network to support your upcoming course with IATA Training.


  • We recommend that participants have a good understanding of the network, fleet and schedule planning at an airline.
  • Recommended level is Intermediate and Advanced.
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

To arrange in-house training for your company: Complete the in-house training request form or contact the B2B Training Specialist in your region.

Virtual venues

We schedule our virtual classroom courses through one of 3 virtual venues, each in a different time zone for your convenience. For more information, please visit our page on virtual classroom timing or contact our Customer Portal.

Please check the exact schedule of each class below (View more details) and click ‘Register’.

There are no scheduled classes at the moment

What you will learn

On completion of this course you will be able to:

  • Translate demand in an airline product
  • Recognize what drives airline cost and revenue
  • Summarize the mechanics of airline financial and operational issues
  • Improve problem solving and critical thinking
  • Convert strategy into real tactics
  • Value teamwork from a management view
  • Defend and explain the strategic and tactical choices made by airlines

Course content

The key topics that are covered during this course include:

  • Business models
  • Product development
  • Network analysis and planning
  • Aircraft evaluation
  • Aircraft scheduling
  • Pricing and revenue management
  • Distribution and sales

Who should attend

This course is recommended for:

  • Middle management
  • Senior management
  • Past attendees of the Network, Fleet and Schedule Planning course or Airline Business Foundations.

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

Airline Business models and Competitive Strategies was my second IATA course. I have to admit that the course was beyond my expectations both in terms of superb content and in terms of interactive teaching style of the mentor. I hadn’t had a single hour getting bored or confused in the 5-day long intense program. It was a great chance to learn end-to-end processes of an airline. Flow of the course was very well organized and the mentor was very helpful in answering questions thoroughly.

- Özgür Aldemir , Decision Support Specialist, SunExpress , December 01, 2023

The course is very dynamic and provides a realistic environment to understand how an airline is organized. We can learn how different departments of the company work and how they should interact considering the industry best practices. We can also learn about the industry next challenges and the strategies we can implement to succeed on this competitive market.

- Artur Pedrosa , Barraqueiro Group , December 01, 2023

The course provided me an intensive insight which fed directly into my current role within the Network Management department. Moreover, I had spent quality time in meeting and learning from other colleagues who attended the same course. The overall mixture of the class was incredible.

- Abeer Almaazmi , Manager Alliances & Partnerships, AME, Etihad Airways , December 01, 2023

This course provided a comprehensive platform to better understand the different departments of an airline and the significance of competitive strategizing in an industry that is strongly influenced by economic cycles, government regulations, changing business environments and social and demographic changes. The course lays the foundations for effective and strategic thinking for the benefit of the executive and the airline.

- Alexandria Faure , Air Seychelles , December 01, 2023

We use cookies to give you the best experience on our website. We also use cookies for advertising purposes. Please see our privacy policy and cookies policy for complete information.