Airline Business Models and Competitive Strategies (Classroom, 5 days) Virtual Simulation Program

Some of these topics are also explored in the following virtual classroom course:

Did you know that in the past 5 years, 1336 participants from 106 countries have taken this course with IATA?


Sharpen your management skills and apply newly acquired knowledge in a real market conditions-based simulation game vying for market share and profitability against fellow professionals from the industry!

This 5-day course will help you upgrade your management skills and strategic thinking. You will be able to run your own airline and decide on fleet, network, schedule, pricing and product marketing. IATA’s pioneering simulation program can be adopted to various market scenarios and gives you the opportunity to test your strategic ideas in a risk-free test environment with several sessions where strategy adjustments can be made. Performance reports to show the impact of your strategic business choices and provide input for your next strategic decisions in the game, and potentially real life! The course provides short lectures with more time spent on devising and testing business strategies. Using customized case studies and exercises, you will create scenarios such as airline start-up, growth, consolidation and mergers. Your objective is simple, be the most profitable airline!

This course is available at IATA Training Centers and Regional Training Partner locations, and on-demand as in-house training.

Download the Outline

Course Code: TALG-02

Course format

  • This classroom course provides 5 days (40 hours) of instruction delivered by an official IATA Instructor.
  • Student performance will be based on an assessment.


How to register

Next class

Airline Business Models and Competitive Strategies (Classroom, 5 days) Virtual Simulation Program

United Kingdom, London (IATA)
13 - 17 September, 2021
Register before 23 Aug, 2021 to take advantage of the USD100 Early Bird discount. The price below includes this discount.
Please register by 23 Aug
All prices are before tax. Class no: 132440 English
Dev. Nations
USD 2,770
USD 3,590
USD 4,000

1 additional classes are scheduled

Airline Business Models and Competitive Strategies (Classroom, 5 days) Virtual Simulation Program

United States, Miami (IATA, ACCET Accredited)
1 - 5 November, 2021
Register before 01 Aug, 2021 to take advantage of the 20% Early Bird discount. The price below includes this discount.
Please register by 11 Oct
All prices are before tax. Class no: 132597 English
Dev. Nations
USD 2,296
USD 2,952
USD 3,280


The IATA Training Center in Miami is ACCET Accredited

A regional course discount (up to 10% discount) is available for classroom courses at IATA Training Centers in the Americas (excluding Canada).

To claim the discount, enter 'LatAmTraining' in the promotional code field during your registration. The discount will be deducted automatically from the course price. This discount will be applied in addition to any qualifying early bird promotion.

Miami Training Center Information

What you will learn

On completion of this course you will be able to:

  • Differentiate airline business models and features (pros/cons, fleet composition, cost, load factor, yield)
  • Translate historical demand into an airline business type with unique network design and product offer
  • Recognize what drives airline cost and revenue and adjust your price settings to maximize profitability
  • Use operational/commercial inputs to design network strategy and convert strategy to tactics
  • Improve problem-solving and critical thinking by identifying and capturing market opportunities
  • Select aircraft type and financing methods that best fit your network strategy and market environment
  • Assess the impact of your strategic decisions and fine-tune your strategy and tactics continuously

Course content

  • Business models
  • Product development
  • Network analysis and planning
  • Pricing and revenue management
  • Aircraft evaluation financing and acquisition
  • Aircraft scheduling


  • Access to IATA’s Air Mercury simulator
  • Self-study materials
  • Business cases
  • Assessment

Request free online demo

Who should attend

This course is recommended for:

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

Additional content


Özgür Aldemir, Decision Support Specialist, SunExpress
Airline Business models and Competitive Strategies was my second IATA course. I have to admit that the course was beyond my expectations both in terms of superb content and in terms of interactive teaching style of the mentor. I hadn’t had a single hour getting bored or confused in the 5-day long intense program. It was a great chance to learn end-to-end processes of an airline. Flow of the course was very well organized and the mentor was very helpful in answering questions thoroughly.

Abeer Almaazmi, Manager Alliances & Partnerships, AME, Etihad Airways
The course provided me an intensive insight which fed directly into my current role within the Network Management department. Moreover, I had spent quality time in meeting and learning from other colleagues who attended the same course. The overall mixture of the class was incredible.

Alexandria Faure, Air Seychelles
This course provided a comprehensive platform to better understand the different departments of an airline and the significance of competitive strategizing in an industry that is strongly influenced by economic cycles, government regulations, changing business environments and social and demographic changes. The course lays the foundations for effective and strategic thinking for the benefit of the executive and the airline.

Artur Pedrosa, Barraqueiro Group
The course is very dynamic and provides a realistic environment to understand how an airline is organized. We can learn how different departments of the company work and how they should interact considering the industry best practices. We can also learn about the industry next challenges and the strategies we can implement to succeed on this competitive market.

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