Airline Distribution Strategies and e-Commerce (classroom)

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CLASSROOM


Did you know that in the past 5 years, 135 participants from 33 countries have taken this course with IATA?

About the course

5-day (40 hours) classroom course

IATA Airline Distribution Strategies and e-Commerce aviation training course

Take an inside look at today's leading distribution models and strategies, gaining tools to optimize your company’s distribution processes. Discussing a series of business cases and developing best practice scenarios in group exercises, you will learn how to implement an efficient distribution strategy that leverages both traditional marketing and e-commerce resources, as well as latest developments in airline distribution such as IATA's New Distribution Capability (NDC) initiative.

Download the Outline

Course Code: TALM-32

Course format

Prerequisites

  • Recommended level is Intermediate.
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

In-house training

To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.

Next class

Airline Distribution Strategies and e-Commerce (classroom)

United States, Miami (IATA, ACCET Accredited)
1 - 5 May, 2023
Register before Apr 10, 2023 to take advantage of the USD100 Early Bird discount. The price below includes this discount.
Please register by 10 Apr
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 171986
English
USD 2,240
USD 2,910
Regular
USD 3,245

Accett

The IATA Training Center in Miami is ACCET Accredited

Miami Training Center Information

4 additional classes are scheduled

Airline Distribution Strategies and e-Commerce (classroom)

Singapore, Singapore (IATA)
19 - 23 June, 2023
Register before May 29, 2023 to take advantage of the USD100 Early Bird discount. The price below includes this discount.
Please register by 29 May
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 172441
English
USD 2,240
USD 2,910
Regular
USD 3,245

Airline Distribution Strategies and e-Commerce (classroom)

Italy, Milan (PRO-HST)
18 - 22 September, 2023
Register before Jun 18, 2023 to take advantage of the 20% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 28 Aug
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 173009
English
USD 1,872
USD 2,408
Regular
USD 2,676

Airline Distribution Strategies and e-Commerce (classroom)

United States, Miami (IATA, ACCET Accredited)
23 - 27 October, 2023
Register before Apr 23, 2023 to take advantage of the 25% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 02 Oct
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 171987
English
USD 1,755
USD 2,258
Regular
USD 2,509

Accett

The IATA Training Center in Miami is ACCET Accredited

Miami Training Center Information

Airline Distribution Strategies and e-Commerce (classroom)

United Kingdom, London (IATA)
27 November - 1 December, 2023
Register before May 27, 2023 to take advantage of the 25% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 06 Nov
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 173035
English
USD 1,755
USD 2,258
Regular
USD 2,509

What you will learn

Upon completion of this course you will be able to:

  • Understand the role of distribution and e-commerce in an airline's organization, structure and processes
  • Discuss current day distribution models, the IATA New Distribution Capability (NDC) initiative
  • Identify the best airline distribution strategies on an operational and management level
  • Learn how to leverage various aspects of e-commerce such as marketing, communication and customer relationship management (CRM) in your distribution strategy
  • Explore industry best practices, develop realistic scenarios yourself and apply them toward future profitability

Course content

The key topics that are covered during this course include:

  • Distribution management and strategies
  • Standards and legal implications
  • Sales and reservations
  • Ticketing and payment
  • Distribution technology
  • Distribution channels
  • e-Commerce
  • New Distribution Capability (NDC)
  • Beyond NDC
  • e-Marketing
  • Communications and Social Media

Activities

  • Cases studies
  • Presentations
  • Media material
  • Interactive group exercises

Who should attend

This course is recommended for Airline Management working in:

  • Strategy and business development
  • Sales, marketing, communications, and distribution
  • Yield and revenue
  • Information technology
  • Finance and audit

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

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