Airline Distribution Strategies and e-Commerce (Classroom, 5 days)


Take an inside look at today's leading distribution models and strategies, gaining tools to optimize your company’s distribution processes. Discussing a series of business cases and developing best practice scenarios in group exercises, you will learn how to implement an efficient distribution strategy that leverages both traditional marketing and e-commerce resources, as well as latest developments in airline distribution such as IATA's New Distribution Capability (NDC) initiative.

This course is available at IATA Training Centers and Regional Training Partner locations, and on-demand as in-house training.

Course Code: TALM-32

Course format

  • This classroom course provides 5 days (40 hours) of instruction delivered by an official IATA Instructor.
  • Student performance will be based on an assessment


  • There are no prerequisites for this course
  • Recommended level is Intermediate
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

Next class

Airline Distribution Strategies and e-Commerce (Classroom, 5 days)

United States, Miami (IATA, ACCET Accredited)
5 - 9 October, 2020
Register before 14 Sep, 2020 for a USD100 discount
Please register by 14 Sep
All prices are before tax. Class no: 110095 English
Dev. Nations
USD 2,170
USD 2,790
USD 3,100


The IATA Training Center in Miami is ACCET Accredited

A regional course discount (up to 10% discount) is available for classroom courses at IATA Training Centers in the Americas (excluding Canada).

To claim the discount, enter 'LatAmTraining' in the promotional code field during your registration. The discount will be deducted automatically from the course price. This discount will be applied in addition to any qualifying early bird promotion.

Miami Training Center Information

1 additional classes are scheduled

Airline Distribution Strategies and e-Commerce (Classroom, 5 days)

Singapore, Singapore (IATA)
30 November - 4 December, 2020
Register before 01 Sep, 2020 for a 20% discount
Please register by 09 Nov
All prices are before tax. Class no: 110094 English
Dev. Nations
USD 2,170
USD 2,790
USD 3,100

What you will learn

Upon completion of this course you will be able to:

  • Understand the role of distribution and e-commerce in an airline's organization, structure and processes
  • Discuss current day distribution models, the IATA New Distribution Capability (NDC) initiative
  • Identify the best airline distribution strategies on an operational and management level
  • Learn how to leverage various aspects of e-commerce such as marketing, communication and customer relationship management (CRM) in your distribution strategy
  • Explore industry best practices, develop realistic scenarios yourself and apply them toward future profitability

Course content

  • Distribution management and strategies
  • Standards and legal implications
  • Sales and reservations
  • Ticketing and payment
  • Distribution technology
  • Distribution channels
  • e-Commerce
  • New Distribution Capability (NDC)
  • Beyond NDC
  • e-Marketing
  • Communications and Social Media

Download the Outline


  • Cases studies
  • Presentations
  • Media material
  • Interactive group exercises

Who should attend

This course is recommended for:

  • Airline management working in:
    • Strategy and business development
    • Sales, marketing, communications, and distribution
    • Yield and revenue
    • Information technology
    • Finance and audit

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

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