Airline Distribution Strategies and e-Commerce (classroom)


Did you know that in the past 5 years, 135 participants from 33 countries have taken this course with IATA?

About the course

5-day (40 hours) classroom course

Take an inside look at today's leading distribution models and strategies, gaining tools to optimize your company’s distribution processes. Discussing a series of business cases and developing best practice scenarios in group exercises, you will learn how to implement an efficient distribution strategy that leverages both traditional marketing and e-commerce resources, as well as latest developments in airline distribution such as IATA's New Distribution Capability (NDC) initiative.

This course is available at IATA Training Centers and Regional Training Partner locations, and on-demand as in-house training.

Download the Outline

Course Code: TALM-32

Course format

  • This classroom course provides 5 days (40 hours) of instruction delivered by an official IATA Instructor.
  • Student performance will be based on an assessment

Prerequisites

  • There are no prerequisites for this course
  • Recommended level is Intermediate
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

To arrange in-house training for your company: Complete the in-house training request form or contact the salesperson in your region.

Next class

Airline Distribution Strategies and e-Commerce (classroom)

Switzerland, Geneva (IATA)
29 August - 2 September, 2022
Register before 08 Aug, 2022 to take advantage of the USD100 Early Bird discount. The price below includes this discount.
Please register by 08 Aug
All prices are before tax and include applicable discounts.
Class no: 148620
English
USD 2,070
USD 2,690
Regular
USD 3,000

2 additional classes are scheduled

Airline Distribution Strategies and e-Commerce (classroom)

United Kingdom, London (IATA)
14 - 18 November, 2022
Register before 14 Aug, 2022 to take advantage of the 20% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 24 Oct
All prices are before tax and include applicable discounts.
Class no: 148469
English
USD 1,736
USD 2,232
Regular
USD 2,480

Airline Distribution Strategies and e-Commerce (classroom)

United States, Miami (IATA, ACCET Accredited)
28 November - 2 December, 2022
Register before 28 Aug, 2022 to take advantage of the 20% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 07 Nov
All prices are before tax and include applicable discounts.
Class no: 148515
English
USD 1,736
USD 2,232
Regular
USD 2,480

Accett

The IATA Training Center in Miami is ACCET Accredited


A regional course discount (up to 10% discount) is available for classroom courses at IATA Training Centers in the Americas (excluding Canada).

To claim the discount, enter 'LatAmTraining' in the promotional code field during your registration. The discount will be deducted automatically from the course price. This discount will be applied in addition to any qualifying early bird promotion.

Miami Training Center Information

What you will learn

Upon completion of this course you will be able to:

  • Understand the role of distribution and e-commerce in an airline's organization, structure and processes
  • Discuss current day distribution models, the IATA New Distribution Capability (NDC) initiative
  • Identify the best airline distribution strategies on an operational and management level
  • Learn how to leverage various aspects of e-commerce such as marketing, communication and customer relationship management (CRM) in your distribution strategy
  • Explore industry best practices, develop realistic scenarios yourself and apply them toward future profitability

Course content

  • Distribution management and strategies
  • Standards and legal implications
  • Sales and reservations
  • Ticketing and payment
  • Distribution technology
  • Distribution channels
  • e-Commerce
  • New Distribution Capability (NDC)
  • Beyond NDC
  • e-Marketing
  • Communications and Social Media

Activities

  • Cases studies
  • Presentations
  • Media material
  • Interactive group exercises

Who should attend

This course is recommended for:

  • Airline management working in:
    • Strategy and business development
    • Sales, marketing, communications, and distribution
    • Yield and revenue
    • Information technology
    • Finance and audit

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

This course is a step toward earning an IATA Diploma in:

Airline Management Diploma

Gain the skills to anticipate, respond, and adapt to the demands of a changing industry.

  • English
  • Español

Airline Sales Maximization Diploma

Achieve commercial objectives and stay competitive. Learn to gain market share, increase product awareness, and sustain growth.

  • English

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