Airport Marketing & Corporate Communications Strategies (Classroom, 5 days)


About

Airports operate in a highly competitive environment, and are increasingly generating revenue through ancillary services. Using the latest marketing methods, this course provides tools to maximize profit within your catchment area by attracting retailers and service providers. Learn to customize your marketing campaigns to bring in new airlines and a higher flight frequency.

This course is available at IATA Training Centers and Regional Training Partner locations, and on-demand as in-house training.

Course Code: TAPG-24

Course format

  • This classroom course provides 5 days (40 hours) of instruction delivered by an official IATA Instructor.
  • Student performance will be based on an assessment

Prerequisites

  • Participants should have prior knowledge of airport business and operations
  • Recommended level is Intermediate
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

Next class

Airport Marketing & Corporate Communications Strategies (Classroom, 5 days)

United States, Miami (IATA, ACCET Accredited)
8 - 12 June, 2020
Register before 10 Mar, 2020 for a 20% discount
Please register by 18 May
All prices are before tax. Class no: 109886 English
Dev. Nations
USD 2,590
Member
USD 3,330
Regular
USD 3,700

Accett

The IATA Training Center in Miami is ACCET Accredited


A regional course discount (up to 10% discount) is available for classroom courses at IATA Training Centers in the Americas (excluding Canada).

To claim the discount, enter 'LatAmTraining' in the promotional code field during your registration. The discount will be deducted automatically from the course price. This discount will be applied in addition to any qualifying early bird promotion.

Miami Training Center Information

2 additional classes are scheduled

Airport Marketing & Corporate Communications Strategies (Classroom, 5 days)

Singapore, Singapore (IATA)
24 - 28 August, 2020
Register before 26 May, 2020 for a 20% discount
Please register by 02 Aug
All prices are before tax. Class no: 123247 English
Dev. Nations
USD 2,590
Member
USD 3,330
Regular
USD 3,700

Airport Marketing & Corporate Communications Strategies (Classroom, 5 days)

Netherlands, Amsterdam (IATA-2021)
16 - 20 November, 2020
Register before 18 Aug, 2020 for a 20% discount
Please register by 26 Oct
All prices are before tax. Class no: 109884 English
Dev. Nations
USD 2,590
Member
USD 3,330
Regular
USD 3,700

What you will learn

On completion of this course you will be able to:

  • Market your airport to airlines, retailers and passengers
  • Use market research tools
  • Prepare and develop a marketing plan
  • Design customized marketing campaigns
  • Apply key marketing theories and concepts to your business

Course content

  • Strategic marketing and business planning
  • Airline route analysis
  • Marketing process and planning
  • Marketing intelligence and market data
  • Airline management concepts (Passenger traffic analysis, Route capacity, Revenue and cost projection, etc.)
  • Airline product specifications
  • Air services development
  • Joint marketing promotions
  • Retail marketing
  • Airport land development objectives
  • Property marketing
  • Achieving differentiation
  • Marketing roles and responsibilities
  • Outsource and contract management approaches

Download the Outline

Who should attend

This course is recommended for:

  • Civil Aviation Authority representatives
  • Route Development Managers
  • Marketing agencies, customer-research firms
  • Business development professionals at airport operators
  • Airport and aviation industry managers related to marketing and commercial functions

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

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