Airport Marketing & Corporate Communications Strategies (Classroom, 5 days)

Did you know that in the past 5 years, 132 participants from 22 countries have taken this course with IATA?


Airports operate in a highly competitive environment, and are increasingly generating revenue through ancillary services. Using the latest marketing methods, this course provides tools to maximize profit within your catchment area by attracting retailers and service providers. Learn to customize your marketing campaigns to bring in new airlines and a higher flight frequency.

This course is available at IATA Training Centers and Regional Training Partner locations, and on-demand as in-house training.

Course Code: TAPG-24

Course format

  • This classroom course provides 5 days (40 hours) of instruction delivered by an official IATA Instructor.
  • Student performance will be based on an assessment


  • Participants should have prior knowledge of airport business and operations
  • Recommended level is Intermediate
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

Next class

Airport Marketing & Corporate Communications Strategies (Classroom, 5 days)

Spain, Madrid (IATA)
25 - 29 October, 2021
Register before 04 Oct, 2021 to take advantage of the USD100 Early Bird discount. The price below includes this discount.
Please register by 04 Oct
All prices are before tax. Class no: 132477 English
Dev. Nations
USD 2,490
USD 3,230
USD 3,600

What you will learn

On completion of this course you will be able to:

  • Market your airport to airlines, retailers and passengers
  • Use market research tools
  • Prepare and develop a marketing plan
  • Design customized marketing campaigns
  • Apply key marketing theories and concepts to your business

Course content

  • Strategic marketing and business planning
  • Airline route analysis
  • Marketing process and planning
  • Marketing intelligence and market data
  • Airline management concepts (Passenger traffic analysis, Route capacity, Revenue and cost projection, etc.)
  • Airline product specifications
  • Air services development
  • Joint marketing promotions
  • Retail marketing
  • Airport land development objectives
  • Property marketing
  • Achieving differentiation
  • Marketing roles and responsibilities
  • Outsource and contract management approaches

Download the Outline

Who should attend

This course is recommended for:

  • Civil Aviation Authority representatives
  • Route Development Managers
  • Marketing agencies, customer-research firms
  • Business development professionals at airport operators
  • Airport and aviation industry managers related to marketing and commercial functions

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

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