Airport Marketing & Corporate Communications Strategies (classroom)



Did you know that in the past 5 years, 31 participants from 5 countries have taken this course with IATA?

About the course

5-day (40 hours) classroom course

IATA Airport Marketing & Corporate Communications Strategies aviation training course

Airports operate in a highly competitive environment, and are increasingly generating revenue through ancillary services. IATA’s Airport Marketing & Corporate Communications Strategies course teaches you how to use modern marketing techniques to increase your airport's revenue by offering more services to passengers, retailers and airlines. You will learn how to design effective marketing campaigns that attract new customers and boost your flight frequency. You will also learn how to tailor your marketing strategies to your catchment area and your target segments.

Download the Outline

Course Code: TAPG-24

Course format


  • Participants should have prior knowledge of airport business and operations.
  • Recommended level is Intermediate and Advanced.
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

In-house training

To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.

Next class

Airport Marketing & Corporate Communications Strategies (classroom)

Spain, Madrid (IATA)
18 - 22 November, 2024
Register before Aug 18, 2024 to take advantage of the 20% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 28 Oct
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 200632
USD 2,236
USD 2,876
USD 3,196

Find out more about our IATA Training Center in Madrid, including details about the Training Center, a map to help you find it, and a schedule of all the upcoming courses being held in Madrid.

What you will learn

On completion of this course you will be able to:

  • Market your airport to airlines, retailers and passengers
  • Use market research tools
  • Prepare and develop a marketing plan
  • Design customized marketing campaigns
  • Apply key marketing theories and concepts to your business

Course content

The key topics that are covered during this course include:

  • Strategic marketing and business planning
  • Airline route analysis
  • Marketing process and planning
  • Marketing intelligence and market data
  • Airline management concepts
    • Passenger traffic analysis
    • Route capacity
    • Revenue and cost projection
  • Airline product specifications
  • Air services development
  • Joint marketing promotions
  • Retail marketing
  • Airport land development objectives
  • Property marketing
  • Achieving differentiation
  • Marketing roles and responsibilities
  • Outsource and contract management approaches

Who should attend

This course is recommended for:

  • Civil Aviation Authority representatives
  • Route Development Managers
  • Marketing agencies, customer-research firms
  • Business development professionals at airport operators
  • Airport and aviation industry managers related to marketing and commercial functions

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

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