Airport Marketing & Corporate Communications Strategies (Classroom, 5 days)


Did you know that in the past 5 years, 132 participants from 22 countries have taken this course with IATA?

About

Airports operate in a highly competitive environment, and are increasingly generating revenue through ancillary services. Using the latest marketing methods, this course provides tools to maximize profit within your catchment area by attracting retailers and service providers. Learn to customize your marketing campaigns to bring in new airlines and a higher flight frequency.

This course is available at IATA Training Centers and Regional Training Partner locations, and on-demand as in-house training.

Download the Outline

Course Code: TAPG-24

Course format

  • This classroom course provides 5 days (40 hours) of instruction delivered by an official IATA Instructor.
  • Student performance will be based on an assessment

Prerequisites

  • Participants should have prior knowledge of airport business and operations
  • Recommended level is Intermediate
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

To arrange in-house training for your company: Complete the in-house training request form or contact the salesperson in your region.

Next class

Airport Marketing & Corporate Communications Strategies (Classroom, 5 days)

China, Beijing (IATA)
28 February - 4 March, 2022
Register before 28 Nov, 2021 to take advantage of the 20% Early Bird discount*. The price below includes this discount. *Terms apply
Please register by 07 Feb
All prices are before tax. Class no: 148396 English
Dev. Nations
USD 2,072
Member
USD 2,664
Regular
USD 2,960

Please note that prices DO NOT include the 6% Chinese VAT. The VAT must be paid additionally if applicable to your registration.

Beijing Training Center Information

2 additional classes are scheduled

Airport Marketing & Corporate Communications Strategies (Classroom, 5 days)

Singapore, Singapore (IATA)
23 - 27 May, 2022
Register before 20 Feb, 2022 to take advantage of the 20% Early Bird discount*. The price below includes this discount. *Terms apply
Please register by 02 May
All prices are before tax. Class no: 148787 English
Dev. Nations
USD 2,072
Member
USD 2,664
Regular
USD 2,960

Airport Marketing & Corporate Communications Strategies (Classroom, 5 days)

Netherlands, Amsterdam (IATA)
21 - 25 November, 2022
Register before 21 Aug, 2022 to take advantage of the 20% Early Bird discount*. The price below includes this discount. *Terms apply
Please register by 31 Oct
All prices are before tax. Class no: 148431 English
Dev. Nations
USD 2,072
Member
USD 2,664
Regular
USD 2,960

What you will learn

On completion of this course you will be able to:

  • Market your airport to airlines, retailers and passengers
  • Use market research tools
  • Prepare and develop a marketing plan
  • Design customized marketing campaigns
  • Apply key marketing theories and concepts to your business

Course content

  • Strategic marketing and business planning
  • Airline route analysis
  • Marketing process and planning
  • Marketing intelligence and market data
  • Airline management concepts (Passenger traffic analysis, Route capacity, Revenue and cost projection, etc.)
  • Airline product specifications
  • Air services development
  • Joint marketing promotions
  • Retail marketing
  • Airport land development objectives
  • Property marketing
  • Achieving differentiation
  • Marketing roles and responsibilities
  • Outsource and contract management approaches

Who should attend

This course is recommended for:

  • Civil Aviation Authority representatives
  • Route Development Managers
  • Marketing agencies, customer-research firms
  • Business development professionals at airport operators
  • Airport and aviation industry managers related to marketing and commercial functions

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

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