Airport Marketing & Corporate Communications Strategies (classroom)

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CLASSROOM

Did you know that in the past 5 years, 132 participants from 22 countries have taken this course with IATA?

About the course

5-day (40 hours) classroom course

IATA Airport Marketing & Corporate Communications Strategies aviation training course

Airports operate in a highly competitive environment, and are increasingly generating revenue through ancillary services. Using the latest marketing methods, this course provides tools to maximize profit within your catchment area by attracting retailers and service providers. Learn to customize your marketing campaigns to bring in new airlines and a higher flight frequency.

Download the Outline

Course Code: TAPG-24

Course format

Prerequisites

  • Participants should have prior knowledge of airport business and operations.
  • Recommended level is Intermediate.
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

In-house training

To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.

Next class

Airport Marketing & Corporate Communications Strategies (classroom)

Netherlands, Amsterdam (IATA)
6 - 10 November, 2023
Register before Oct 16, 2023 to take advantage of the USD100 Early Bird discount. The price below includes this discount.
Please register by 16 Oct
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 171926
English
USD 2,695
USD 3,495
Regular
USD 3,895

Find out more about our IATA Training Center in Amsterdam, including details about the Training Center, a map to help you find it, and a schedule of all the upcoming courses being held in Amsterdam.

5 additional classes are scheduled

Airport Marketing & Corporate Communications Strategies (classroom)

Mexico, Mexico City (IATA)
26 February - 1 March, 2024
Register before Nov 26, 2023 to take advantage of the 20% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 05 Feb
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 200544
English
USD 2,236
USD 2,876
Regular
USD 3,196

Find out more about our IATA Training Center in Mexoci City, including details about the Training Center, a map to help you find it, and a schedule of all the upcoming courses being held in Mexico City.

Airport Marketing & Corporate Communications Strategies (classroom)

China, Beijing (IATA)
11 - 15 March, 2024
Register before Dec 11, 2023 to take advantage of the 20% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 19 Feb
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 200730
English
USD 2,236
USD 2,876
Regular
USD 3,196

Please note that prices DO NOT include the 6% Chinese VAT. The VAT must be paid additionally if applicable to your registration.

Find out more about our IATA Training Center in Beijing, including details about the Training Center, a map to help you find it, and a schedule of all the upcoming courses being held in Beijing.

Airport Marketing & Corporate Communications Strategies (classroom)

Switzerland, Geneva (IATA)
8 - 12 July, 2024
Register before Jan 08, 2024 to take advantage of the 25% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 17 Jun
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 201303
English
USD 2,096
USD 2,696
Regular
USD 2,996

Find out more about our IATA Training Center in Geneva, including details about the Training Center, a map to help you find it, and a schedule of all the upcoming courses being held in Geneva.

Airport Marketing & Corporate Communications Strategies (classroom)

Singapore, Singapore (IATA)
22 - 26 July, 2024
Register before Jan 22, 2024 to take advantage of the 25% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 01 Jul
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 201683
English
USD 2,096
USD 2,696
Regular
USD 2,996

Find out more about our IATA Training Center in Singapore, including details about the Training Center, a map to help you find it, and a schedule of all the upcoming courses being held in Singapore.

Airport Marketing & Corporate Communications Strategies (classroom)

Spain, Madrid (IATA)
18 - 22 November, 2024
Register before May 18, 2024 to take advantage of the 25% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 28 Oct
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 200632
English
USD 2,096
USD 2,696
Regular
USD 2,996

Find out more about our IATA Training Center in Madrid, including details about the Training Center, a map to help you find it, and a schedule of all the upcoming courses being held in Madrid.

What you will learn

On completion of this course you will be able to:

  • Market your airport to airlines, retailers and passengers
  • Use market research tools
  • Prepare and develop a marketing plan
  • Design customized marketing campaigns
  • Apply key marketing theories and concepts to your business

Course content

The key topics that are covered during this course include:

  • Strategic marketing and business planning
  • Airline route analysis
  • Marketing process and planning
  • Marketing intelligence and market data
  • Airline management concepts (Passenger traffic analysis, Route capacity, Revenue and cost projection, etc.)
  • Airline product specifications
  • Air services development
  • Joint marketing promotions
  • Retail marketing
  • Airport land development objectives
  • Property marketing
  • Achieving differentiation
  • Marketing roles and responsibilities
  • Outsource and contract management approaches

Who should attend

This course is recommended for:

  • Civil Aviation Authority representatives
  • Route Development Managers
  • Marketing agencies, customer-research firms
  • Business development professionals at airport operators
  • Airport and aviation industry managers related to marketing and commercial functions

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

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