Airport Marketing & Corporate Communications Strategies (classroom)

CLASSROOM

Did you know that in the past 5 years, 132 participants from 22 countries have taken this course with IATA?

About the course

5-day (40 hours) classroom course

Airports operate in a highly competitive environment, and are increasingly generating revenue through ancillary services. Using the latest marketing methods, this course provides tools to maximize profit within your catchment area by attracting retailers and service providers. Learn to customize your marketing campaigns to bring in new airlines and a higher flight frequency.

Course Code: TAPG-24

Course format

• This classroom course provides 5 days (40 hours) of instruction delivered by an official IATA Instructor.
• Take this course at an IATA Training Center, Regional Training Partner, or on-demand as in-house training.
• Student performance will be based on an assessment.

Prerequisites

• Participants should have prior knowledge of airport business and operations.
• Recommended level is Intermediate.
• The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

• When you click the Register button, you will be directed to log in to your Training Account.
• Register early and save up to 25% at our Training Centers! Please read the Terms and Conditions for the early bird discount.

In-house training

Next class

Airport Marketing & Corporate Communications Strategies (classroom)

United States, Miami (IATA, ACCET Accredited)

22 - 26 May, 2023

Register before May 01, 2023 to take advantage of the USD100 Early Bird discount. The price below includes this discount.

Please register by 01 May

Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 171995 English

Dev. Nations

USD 2,695

Member

USD 3,495

Regular

USD 3,895

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The IATA Training Center in Miami is ACCET Accredited

Miami Training Center Information

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What you will learn

On completion of this course you will be able to:

• Market your airport to airlines, retailers and passengers
• Use market research tools
• Prepare and develop a marketing plan
• Design customized marketing campaigns
• Apply key marketing theories and concepts to your business

Course content

The key topics that are covered during this course include:

• Strategic marketing and business planning
• Airline route analysis
• Marketing process and planning
• Marketing intelligence and market data
• Airline management concepts (Passenger traffic analysis, Route capacity, Revenue and cost projection, etc.)
• Airline product specifications
• Air services development
• Joint marketing promotions
• Retail marketing
• Airport land development objectives
• Property marketing
• Achieving differentiation
• Marketing roles and responsibilities
• Outsource and contract management approaches

Who should attend

This course is recommended for:

• Civil Aviation Authority representatives
• Route Development Managers
• Marketing agencies, customer-research firms
• Business development professionals at airport operators
• Airport and aviation industry managers related to marketing and commercial functions

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

This course is a step toward earning an IATA Diploma

Diploma

Airport Strategic Management Diploma

Combine courses in the areas of planning, management and business development for a complete overview of airport strategy.

• English
• Español