Airport Marketing & Corporate Communications Strategies (classroom)

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CLASSROOM


Did you know that in the past 5 years, 132 participants from 22 countries have taken this course with IATA?

About the course

5-day (40 hours) classroom course

Airports operate in a highly competitive environment, and are increasingly generating revenue through ancillary services. Using the latest marketing methods, this course provides tools to maximize profit within your catchment area by attracting retailers and service providers. Learn to customize your marketing campaigns to bring in new airlines and a higher flight frequency.

Download the Outline

Course Code: TAPG-24

Course format

Prerequisites

  • Participants should have prior knowledge of airport business and operations.
  • Recommended level is Intermediate.
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

In-house training

To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.

Next class

Airport Marketing & Corporate Communications Strategies (classroom)

United States, Miami (IATA, ACCET Accredited)
22 - 26 May, 2023
Register before May 01, 2023 to take advantage of the USD100 Early Bird discount. The price below includes this discount.
Please register by 01 May
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 171995
English
USD 2,695
USD 3,495
Regular
USD 3,895

Accett

The IATA Training Center in Miami is ACCET Accredited

Miami Training Center Information

2 additional classes are scheduled

Airport Marketing & Corporate Communications Strategies (classroom)

Singapore, Singapore (IATA)
29 May - 2 June, 2023
Register before May 08, 2023 to take advantage of the USD100 Early Bird discount. The price below includes this discount.
Please register by 08 May
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 172452
English
USD 2,695
USD 3,495
Regular
USD 3,895

Airport Marketing & Corporate Communications Strategies (classroom)

Netherlands, Amsterdam (IATA)
6 - 10 November, 2023
Register before May 06, 2023 to take advantage of the 25% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 16 Oct
Find out more about our Early Bird Terms.
All prices are before tax and include applicable discounts.
Class no: 171926
English
USD 2,096
USD 2,696
Regular
USD 2,996

What you will learn

On completion of this course you will be able to:

  • Market your airport to airlines, retailers and passengers
  • Use market research tools
  • Prepare and develop a marketing plan
  • Design customized marketing campaigns
  • Apply key marketing theories and concepts to your business

Course content

The key topics that are covered during this course include:

  • Strategic marketing and business planning
  • Airline route analysis
  • Marketing process and planning
  • Marketing intelligence and market data
  • Airline management concepts (Passenger traffic analysis, Route capacity, Revenue and cost projection, etc.)
  • Airline product specifications
  • Air services development
  • Joint marketing promotions
  • Retail marketing
  • Airport land development objectives
  • Property marketing
  • Achieving differentiation
  • Marketing roles and responsibilities
  • Outsource and contract management approaches

Who should attend

This course is recommended for:

  • Civil Aviation Authority representatives
  • Route Development Managers
  • Marketing agencies, customer-research firms
  • Business development professionals at airport operators
  • Airport and aviation industry managers related to marketing and commercial functions

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

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