Airline Sales Maximization Diploma

4 courses to be completed in 3 years

The IATA Diploma in Airline Sales Maximization provides the platform to effectively develop the skills and knowledge required to achieve major commercial KPIs. It focuses on e-commerce and revenue generation channels, highlights the value potential of customer segmentation and personalization, and outlines up-sell and cross-sell best practices through various airline product retailing, distribution and sales activities. Airline sales revenue generation capabilities and needs have evolved over time with changes in the market dynamics, availability of new technologies and shifting customer profile and behavior. The ability of every airline to effectively and cost-efficiently leverage its sales and distribution channels to maximize sales revenue has become a paramount contributing factor with significant P&L impact potential.

Upon completion of this diploma, you will be able to:

• Segment your target markets and develop a long-term relationship with your customers
• Explore the latest commercial trends and factors to consider when creating your e-commerce strategy
• Generate and follow up on leads to increase passenger traffic and sales
• Master the sales process, negotiate and close complex sales transactions
• Implement an efficient distribution strategy, leveraging e-commerce resources and current day distribution models

• Ancillary revenue/ product managers
• E-commerce and website/app professionals
• Sales and marketing professionals
• Key account and sales managers
• Business development managers
• Pricing and revenue managers

• To begin working toward your diploma, go to each required and elective course page and register individually. You must complete all selected courses to be eligible for the diploma.
• This diploma program consists of 2 required courses and 2 elective courses of your choice, all of which must be completed within 3 years.