MICE and Sales Diploma (self-study)

4 self-study courses to be completed in 1 year

Do you want to have a career in the event planning industry? Are you looking to advance your career as an event coordinator, event manager or in event sales and marketing? If so, IATA’s MICE (Meetings, Incentives, Conferences, Events) and Sales diploma is the right pathway to your goal. This diploma comprises 4 courses and is designed to provide an overview of the travel industry and then sharpen specific skills in the area of event planning, such as, components of corporate event planning, the process of planning successful events, and meeting customer expectations. In addition, the course also provides ready-to-use checklists for site selection for meetings and events, the selection of food and beverages, a workplan for building a social media marketing strategy and several resources on digital marketing and e-commerce.

Course code: DIPL-131

Upon completion of this diploma, you will be able to:

• Conduct need analysis for meetings and events
• Organize successful corporate events and meetings
• Incorporate destinations and tour packages when planning events
• Advise customers on passport and visa requirements, as well as on travel insurance options
• Provide excellent customer service and retain customer loyalty
• Develop entrepreneurial mindset and propose creative solutions and services

• Travel advisors
• Reservation and sales personnel
• Event coordinators and planners
• Agency back-office personnel