4-day (16 hours) LIVE virtual classroom course
A clear strategy is essential for organizations navigating the rapidly evolving air cargo industry. This course introduces modern managerial perspectives to help you shape strategic pillars, craft effective business strategies, and align resources to meet long‑term organizational goals. Through practical frameworks and real-world industry context, you will learn how to refine direction, enhance competitiveness, and translate planning into measurable impact. Designed for cargo managers and future leaders, the course builds your ability to innovate, monitor performance, and make informed strategic decisions. You will explore fundamentals of product positioning, pricing strategy, and market analysis, gaining the tools to drive growth and maintain ROI in a dynamic global environment.
Course Code: CGC039VCEN02
Course format
- The live sessions of this virtual classroom course are delivered by an official IATA Instructor.
- The course will take you approximately 16 hours to complete and be held over 4 consecutive days.
- There will be 2 live interactive virtual classroom sessions per day, each session will be 120 minutes.
- The live sessions will require your participation, with multiple Q&A sessions and additional time spent on self-study material including projects, research, additional reading and videos.
- Student performance will be based on an assessment.
Technical requirements
Please verify your hardware, software and network to support your upcoming course with IATA Training.
Prerequisites
- Participants should have prior knowledge of air cargo business.
- Recommended level is Intermediate and Advanced.
- The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.
How to register
To arrange in-house training for your company: Complete the in-house training request form or contact the B2B Training Specialist in your region.
Virtual venues
We schedule our virtual classroom courses through one of 3 virtual venues, each in a different time zone for your convenience. For more information, please visit our page on virtual classroom timing or contact our Customer Portal.
You can find the exact schedule of each class when you click the ‘Register’ button.
Upon completing this course, you will be able to:
- Develop creative innovation processes for developing and building future business strategies and strategic pillars in air cargo growth
- Assimilate a structured, high-level, but potentially out-of-the-box thinking-approach to initiate a planning process
- Recognize the importance of monitoring tools and how to keep focus on ROI (return on investment)
- Discuss different improvement processes and tools to drive your business strategy
- Relate the managerial methodology and basics of product positioning
- Appreciate the importance of a pricing strategy and the need for a secondary pricing strategy
The key topics that are covered during this course include:
- Drivers and constraints in company growth and in air cargo
- Concept frameworks to set strategies
- Fundamentals of business strategies
- Terminology, planning cycles, responsibilities
- Effective, strategic decision-making processes, and goal and target setting
- From planning, to action, to contribution
- Performance and productivity monitoring
- Fundamentals of product positioning and strategies
- Analyzing the size and composition of your target market
- Pricing strategy and tools, and right time to review pricing
- Product price elasticity and distribution channels
This course is recommended for:
- Cargo executives, management, high-potential and future leaders
- Functional managers recently transitioned or will soon transition into a business leadership position
An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on an assessment. A special distinction is awarded to participants obtaining a grade of 90% or higher.
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