Airline Retailing

Guidance

• Modern Airline Retailing - A Business Case: this document focuses on the next phase of the industry journey to Modern Airline Retailing, that entails a significant transformation of the IT infrastructure and underlying processes, in order to enable airlines to fully retail their products without constraints. It summarizes findings from the Consortium - a group of airlines that was formed under the IATA umbrella in August 2022. 
  • A Business Case (Chinese translation)
• Get started with Airline Retailing: the primary purpose of this paper is to provide airlines with the necessary understanding to start their transformation journey.
• Get started with NDC: this document is being updated and will be available by June. In the interim, please, do not hesitate to reach out with any questions airlineretailing@iata.org. Thank you for your understanding. 
• Dynamic Offers - a quick reference guide  
• ONE Order transition study
  • ONE Order 转型探究
• The Standards Retailer and Supplier Interline Agreement (SRSIA)
• NDC guide for Travel Sellers
• NDC mini-guide for Travel Management Companies
• Being NDC-ready: an essential guide for Corporate Travel Managers (V.2.0 - 2022)
• Distribution and Services RFP Framework for Corporate Buyers

Discover the IATA Advisory Councils that provide the Strategic Industry Governance supporting he industry transition to Modern Airline Retailing:

• The Distribution Advisory Council (DAC) acts as advisor to the IATA Board of Governors and works closely with IATA management on all matters referred to it by the Director General and related to industry distribution.
• The Digital Transformation Advisory Council (DTAC) acts as advisor to the IATA Board of Governors and works closely with IATA management on all matters referred to it by the Director General and related to industry transformation and aviation industry data.
• The Industry Financial Advisory Council acts as advisor to the IATA Board of Governors, the Director General, other Advisory Councils, IATA management and other relevant IATA bodies on matters concerning industry financial services and standards, and related policy aspects.

Case Studies & Implementer Soundbites

We have compiled implementation presentations, case studies, use cases, and interviews from industry players with different levels of implementation maturity. Find the ones applicable to your needs in the links below:

Airline Retailing Implementation Soundbites series:

• Airline Retailing at American Airlines
• Airline Retailing at Air France - KLM (part 1)
• Airline Retailing at Air France - KLM (part 2)
• Airline Retailing at Singapore Airlines
• Airline Retailing at Swiss International Air Lines
• Airline Retailing at United
• Airline Retailing at LATAM
• Airline Retailing at Finnair
• Airline Retailing at Thomalex

Concrete implementation examples:

• Development of New Offers >> 
• Enhanced Revenue Management >> 
• Optimized Distribution Mix >> 
• Better Customer Targeting and Engagement >>
• Optimized Payment and Fulfilment >>

Tech Tools

• Airline Retaling Maturity (ARM) index registry is the sole source for industry recognition of player’s capabilities enabled by the IATA EASD standards.
• AirTech Zone - the IATA Developer Portal is an open platform to access IATA and open industry innovative resources (e.g.,  standards, schemas, API's, datasets, etc.) available to the external developer community.
• Distribution Schemas space enables you to access and download the distribution schemas (the current NDC 21.3, or older versions). 
• The Open API Hub - APIs supporting airline distribution processes, including shop, order, pay capabilities irrespective of distribution channel. 

Thought Leadership

• Modern Airline Retailing - A Business Case: this document focuses on the next phase of the industry journey to Modern Airline Retailing, that entails a significant transformation of the IT infrastructure and underlying processes, in order to enable airlines to fully retail their products without constraints. It summarizes findings from the Consortium - a group of airlines that was formed under the IATA umbrella in August 2022. (IATA - Consortium, 2023) 
  • A Business Case (Chinese translation)
• Servicing in NDC - Where are you?: The NDC schema makes streamlined and automated servicing possible, with the potential to deliver a better experience than what is possible via traditional EDIFACT distribution. Yet, there are legacy constraints that block some servicing capabilities,and having a value chain conversation can help to iron out implementation challenges of servicing. (IATA, 2023)
• Airline Retailing: an industry vision for Offers and Orders (IATA, 2021)
  • Offer 和 Order 的行业愿景 (Chinese)
• Reshaping the AIrline Organization for the Future of Retail (IATA - BCG study, 2022)
• The vendors’ view on transition to a world of Offers and Orders (IATA x TiM white paper, 2022)
• Airline retailing: the value at stake (McKinsey, 2019) 

Do you need more information, or wish to discuss your organization's transition to 100% Offers and Orders?

The IATA Subject Matter Experts and Regional Offices are here to support you.

Please, do not hesitate to contact us.