Together, Let's Build Airline Retailing

Airline retailing means placing the customer at the center of the shop/order/pay ecosystem regardless of shopping channel. This is enabled by the development, introduction and adoption of the New Distribution Capability and related standards that address the legacy distribution limitations impacting product differentiation and time-to-market, access to full and rich air content and finally, transparent shopping experience.

Today customers want personalization, efficiency, and seamless engagement. Airline retailing could move airline distribution to the future through de-commoditization, new products being sold in new ways and getting closer to the customers. It will enable richer customer engagement and dynamic offer creation.

A world of Offers and Orders

Explore the IATA standards supporting the implementation of Offers and Orders and that drive capabilities critical to retailing:

Download the Travel Manager Mini Guide

Being NDC Ready - for Travel Managers (pdf)

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Airline Retailing Maturity Index

Airline Retailing Maturity Program: launched in October 2021.

Certification Programs: have been replaced by the ARM Index since October 2021.

  • Find out who are the certified players in our certification registries: NDC and ONE Order.

Airline Retailing across all continents:

Airline Retailing in Action